1. HST 290: US Advertising and Consumer Culture in the Cold War Era: Searching for Sources Dr. Tammy Stone-Gordon Ms. Sue Cody codys@uncw.edu codys@uncw.edu Ms. Beth Kaylor kaylorj@uncw.edu kaylorj@uncw.edu

2. How are your research skills? Do you like doing research? –Why or why not? –What confuses/frustrates you most about doing research? –What questions do you have about conducting research for this class? How would you rate your current research skills? –Strong/Satisfactory/Needs improvement/Poor (Take a vote.)

3. Our plan for the week Review Research Guide for this course. Research Guide Explore various finding aids. Learn to identify primary sources. Become familiar with special services. –Interlibrary Loan –Ask a librarian

4. Where to get help Service desks Virtual One on one

5. How much do you know about life in the US during the Cold War? Where do you plan to start?

6. Which finding aids are most useful? For books? For scholarly articles? For government documents? For articles written during the time studied? For other primary sources?

7. Finding Books Library Catalog –local & UNCP/FSU WorldCat –9,000 libraries / @1.2 billion items Google Books ( @ 12 million / @ 7 million full- text)Google Books Project Gutenberg (@ 33,000 books)Project Gutenberg Some databases lead to books –Cited directly –Book reviews

8. Randall Online Catalog: Keyword v. Subject What’s the difference? What are some useful Subject Heading for 1950s consumers ? –Start with a keyword search, then look for subjects in the records retrieved.

9. Keyword/Subject features Keyword –Finds words anywhere in record. –Look at records to see subject headings. –Search lots of terms, word variations Subject Headings –Controlled vocabulary –May not be “natural language” but may find more –Hierarchical arrangement helps narrow topic –Searches only the subject field

10. Suggested Subject Headings See the Research guideResearch guide Check headings in records you find by keyword or other searches Use the LCSH database or print volumes. In the catalog, search by any segment of a heading – rotated display Same terms used in WorldCat

11. Searching Personal Names –Keyword searches Either order Try name variations, e.g., initials –Author/Subject Last name first, e.g. Ogilvy, David

12. Online Catalog links Subjects for related items Call numbers for related items (usually) Library of Congress outline –http://www.loc.gov/catdir/cpso/lcco/lcco.htmlhttp://www.loc.gov/catdir/cpso/lcco/lcco.html SuDoc arranges by agency Cover, summary, reviews Location maps Expanding search to UNCCLC

13. Search the Catalog Check to see what sources Randall Library has on your topic.

14. WorldCat May find items at Randall that catalog search didn’t (records enhanced later) Finds items for ILL requests –Rare items not lent –Rare items may be reprinted & available Websites included – often w/ free access!

15. Interlibrary Loan Create an account/create a new account Username – UNCW domain name Password – UNCW password

16. Search Search for your topic in WorldCat

17. Database Exploration America: History & Life Jstor Business Source Premier Communication and Mass Media Search your topic

18. Let’s take a break!

19. Search tips And, Or, Not –And narrows –Or adds synonyms/related –Not excludes (use carefully) Truncate for word variations –(advertis* = advertisement, advertisements, advertising, advertisers) Words anywhere or phrase? –“Cold War” Field-specific searches –“Consumers” in title (look for pull- down menus)

20. Journal Holdings & Access Follow the citation trail! Search your citation –Does the library have it? –What format or location? –What online access?

21. Working from a known citation Pennock, Pamela. “Televising Sin: Efforts to Restrict the Televised Advertisement of Cigarettes and Alcohol in the United States, 1950s to 1980s.” Historical Journal of Film, Radio and Television 25 (2005): 619- 636. HH Boyenton, William H.. “Enter the Ladies – 86 Proof: A Study in Advertising Ethics.” Journalism Quarterly 44 (1967): 445-453. HH

22. Working from a known citation Gros, Robert R. “Fifth Freedom, Economic Freedom.” Vital Speeches of the Day 29 (1963): 465-468. HH Buchanan, Nicholas. “The Atomic Meal: The Cold War and Irradiated Foods, 1945- 1963.” History & Technology 21 (2005): 221-249. HH

23. Next Class Article Searches –Database searching –Finding “known” citations Primary Sources –What they are –How to find them

24. Questions? What will you do when you have questions?

25. Ask for help – it’s what we do! codys@uncw.edu kaylorj@uncw.edu http://library.uncw.edu

26. HST 290: US Advertising and Consumer Culture in the Cold War Era: Searching for Sources Dr. Tammy Stone-Gordon Ms. Sue Cody codys@uncw.edu codys@uncw.edu

27. Primary Sources Dairies, journals, other writings of “players” Eyewitness/Observer accounts Memoirs, autobiographies (written later) Official documents –Laws, treaties, reports, orders, transcripts of proceedings, addresses, etc. Ads!

28. Primary or Secondary? Scholarly article on the early development of television advertising Text of the 1965 U.S. Supreme Court opinion on FTC v. Colgate-Palmolive. An encyclopedia of advertising history. Book compilation of cigarette ads. A 1985 “unauthorized” biography of Estee Lauder by Lee Israel. Government publication from the Surgeon General reviewing the history of tobacco ads and their impact on teen smoking.

29. Primary or Secondary? Book by a historian about the history of G.I. Joe action figures. Collection of transcripts of interviews with ad executives published in a book. New York Times clothing ads, found in the New York Times Archive database. Wall Street Journal article about the long tradition of offensive ads in the U.S. Military recruitment ads, circa 1969. Chronology of major advertising history events.

30. Randall Online Catalog & WorldCat Search general headings, use indexes –Advertising and interviews Search specific headings or persons –David Ogilvy as author Look for items not tagged as primary source –Primary documents may be included in secondary sources –Eyewitness authors may not be tagged as sources

31. Randall Online Catalog & WorldCat Standard Subheadings –Correspondence –Diaries –Interviews –Personal narratives* –Sources –See guide for others

32. Periodicals and Newspapers Readers’ Guide Retrospective New York Times Archive Business Source Premier (1965-date) PAIS Archive Business Periodicals Index (INDEX HB1.B87, 1958-1995)

33. Official Documents Lexis Nexis Academic –Legal Lexis-Nexis Congressional HeinOnline Monthly Catalog of U.S. Government Publications

34. Digital Collections See the Research Guide for more!

35. Bibliographies—Follow the trail Book-length (Reference Collection) Secondary sources (books and journal articles) Types –Classified (easiest to find primary sources) –Alphabetical –Footnotes/Endnotes

36. Internet Finds Ad*Access John W. Hartman Center for Sales, Advertising and Marketing HistoryJohn W. Hartman Center for Sales, Advertising and Marketing History Library of Congress Prints & Photographs Online CatalogLibrary of Congress Prints & Photographs Online Catalog More on the Guide

37. Questions? What will you do when you have questions?

38. Ask for help – it’s what we do! codys@uncw.edu http://library.uncwil.edu/askref.html