1. IT & Business Models Market Systems Chp. 8

2. The Business Model (p. 113) Market/industry Customers, competition Offering Environment Physical and service component, price/cost External Activities and organization The Company The company and its value chain! Internal ResourcesEnvironment Human, physical, organizationalExternal Suppliers Factor market, production input

3. Market Systems and BM (157) Market/industry Customers, competition Suppliers Factor market, production input Offering Activities and organization Resources

4. IT-Systems supporting Market Systems and BM (157) Market/industry Customers, competition CRM Customer Relations Management SCM Supply Management Systems Suppliers Factor market, production input Offering Activities and organization Resources

5. Components of CRM Systems Sales management (to model steps i the sales process) Partner Relationship (to work with improving marketing, sales and service) Configuration (to configure products etc for customers) Interactive sales (for customers self-service) Call Center (to log incoming calls and transactions) Analysis (to create reports etc.) Campaign Management (to design and execute single channel campaigns and track the effects)

6. CRM effect on BM It is not only implementing an IT- system, BUT: Primarily a Change Management Project Affecting Sales, marketing and service Reorganizing functions at work channels in the company Relocating sales units Even outsourcing the service function!

7. Supply Chain A Supply Chain is an overall Value Chain Combining Value Chains in a Supply Chain needs coordination of functions to generate a surplus Supplier Manufacturer Retailer etc. Value Chain Value Chain Value Chain

8. Components of SCM Systems Procurement (to model steps i the supply order process) Demand Planning (to work with demand forecasts) Logistics network design (to work with optimal locations of production and distribution) Capacity Planning (short term, long term) Inventory deployment (where and when to place inventory) Distribution ressource planning Inventory Management

9. SCM Supply Chain Management SCM is a divisionalized Value Chain Combining Value Chains in a Supply Chain needs coordination of functions to generate a surplus IT-function Supplier Manufacturer Retailer etc. Logistics Marketing

10. SCM effects/problems Agreements (who should sign for the whole SCM?) Logistics (Who collects all data and then get a ”private” insight!?) Distribution (who will see to the transportation and arrange it?) IT-function (Who has the IT power and will invest in the big servers etc.?) Marketing (Who is to decide what is the right way to market the goods/services?)