1. www.cymru.gov.uk Climate Change Engagement and how we can help you Jennifer Pride Climate Change Communications and Engagement Policy

2. What we’re doing and whyWhat we’re doing and why What it has to do with youWhat it has to do with you What bits of our work may be usefulWhat bits of our work may be useful Welsh Government Climate Change Strategy

3. Welsh Government Climate Change Strategy Climate change is already happening We need to make sure communities are resilient to these changes

4. Welsh Government Climate Change Strategy

5. Underpinning principles: Helping people make climate-friendly choicesHelping people make climate-friendly choices Leading by exampleLeading by example Building climate change into Assembly Government decisions and fundingBuilding climate change into Assembly Government decisions and funding Driving energy efficiencyDriving energy efficiency Welsh Government Climate Change Strategy

6. People, communities and organisations making different, more sustainable choices will be key to making Wales a sustainable nation and to addressing climate change in particular. Climate Change Strategy – the role of behaviour change Welsh Government Climate Change Strategy

7. The case for “behaviour change”? Welsh Government Climate Change Strategy “The only purpose for which power can be rightfully exercised over any member of a civilised community, against his will, is to prevent harm to others. His own good, either physical or moral, is not a sufficient warrant”.

8. Draft Comms & Engagement Strategy High level document & delivery plan - online by end JuneHigh level document & delivery plan - online by end June Providing what’s economic at national level to enable action at the local levelProviding what’s economic at national level to enable action at the local level Welsh Government Climate Change Strategy

9. Our approach: Welsh Government Climate Change Strategy Vision Evidence Capacity Audience

10. Audience: Thinking about everything from the perspective of the people we want to talk toThinking about everything from the perspective of the people we want to talk to Welsh Government Climate Change Strategy

11. Vision Vision as a picture of the Wales we aspire to Shared language: know what people understand and perceive Welsh Government Climate Change Strategy

12. “People only believe politicians when they can look out of their window and see what they’re talking about” Sir Winston Churchill Welsh Government Climate Change Strategy

13. Vision Vision as a picture of the Wales we aspire to Shared language: know what people understand and perceive Making public sector action visible Welsh Government Climate Change Strategy

14. Evidence Understanding people in Wales: Sustainable Values and Behaviours Survey Welsh Government Climate Change Strategy

15. Able to act 5: Cautious participants I do a couple of things to help the environment. I’d really like to do more, well as long as I saw others were. 14% 2: Waste watchers ‘Waste not, want not’ that’s important, you should live life thinking about what you are doing and using. 12% 1: Positive greens I think it’s important that I do as much as I can to limit my impact on the environment. 18% 3: Concerned consumers I think I do more than a lot of people. Still, going away is important, I’d find that hard to give up..well I wouldn’t, so carbon off-setting would make me feel better. 14% 4: Sideline supporters I think climate change is a big problem for us. I know I don’t think much about how much water or electricity I use, and I forget to turn things off..I’d like to do a bit more. 14% 7: Honestly disengaged Maybe there’ll be an environmental disaster, maybe not. Makes no difference to me, I’m just living life the way I want to. 18% 6: Stalled starters I don’t know much about climate change. I can’t afford a car so I use public transport.. I’d like a car though. 10% Willing to act Welsh Government Climate Change Strategy

16. Evidence Understanding people in Wales: Sustainable Values and Behaviours Survey Pathfinders research/action programme Pilots using Social Marketing Evaluation of all programmes – and development of evaluation methods Welsh Government Climate Change Strategy

17. Capacity Building Support for Sustainable Living: Grant scheme Framework contract enabling: Programme delivery Programme delivery for young people Expert advice Capacity building Tools for engagement Evaluation Welsh Government Climate Change Strategy

18. Capacity Building Bringing practitioners together Time Banking pilots Training for behaviour change skills Welsh Government Climate Change Strategy

19. Outcome: People in Wales have a clear idea of what the future could look like and how it will benefit them, can see action all around them, and are involved in a wide range of projects which help make that future real Welsh Assembly Government Strategy

21. www.cymru.gov.uk Questions? Policy: www.wales.gov.uk/climatechangewww.wales.gov.uk/climatechange Action: www.walescarbonfootprint.gov.ukwww.walescarbonfootprint.gov.uk Jennifer Pride Head of Climate Change Engagement Jennifer.pride1@wales.gsi.gov.uk