Presentation on theme: "Welcome Course name Faculty name. YOUR COURSE MATERIALS Lamb/Hair/McDaniel MKTG You will… — be tested — receive homework assignments — have reading assignments."— Presentation transcript:
YOUR COURSE MATERIALS Lamb/Hair/McDaniel MKTG You will… — be tested — receive homework assignments — have reading assignments …from these materials
WHY DO I NEED THIS BOOK? – Nine in ten professors (90%) say that students would do better if they made greater user of the assigned textbook. – Students’ pass rates, retention rates and grades improve when they employ supplemental materials in addition to their textbooks. Zogby International, 2006
WHAT’S SO DIFFERENT ABOUT THE THIS BOOK? – Developed as a result of many student focus groups! – Short chapters! – Key marketing concepts only! – Portable content for your cell phone and MP3 player! – Great value! – Addresses all learning styles!
GET THE GRADE RESOURCES! —Podcasts —Flashcards —Games —Interactive Quizzing —Downloads —Polling —ThomsonNOW
WHAT IS THOMSONNOW? ThomsonNOW is an easy-to-use online resource that helps you study in less time to get the grade you want! – Personalized Study Plan – Videos – Animations – Simulations – Learning Modules – Integrated ebook
WILL THOMSONNOW HELP ME GET A BETTER GRADE? 87.3% of students agree using ThomsonNOW regularly helped them perform better on exams. 83.9% of students agree that Personalized Study was a valuable study tool. 95% of students responded that using ThomsonNOW on a regular basis helped them get a better grade 82.7% of students are likely to tell a friend about ThomsonNOW YES!
TECHNICAL SUPPORT http://www.thomsonedu.com/support
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