1. Welcome Course name Faculty name

2. YOUR COURSE MATERIALS Lamb/Hair/McDaniel MKTG You will… — be tested — receive homework assignments — have reading assignments …from these materials

3. WHY DO I NEED THIS BOOK? – Nine in ten professors (90%) say that students would do better if they made greater user of the assigned textbook. – Students’ pass rates, retention rates and grades improve when they employ supplemental materials in addition to their textbooks. Zogby International, 2006

4. WHAT’S SO DIFFERENT ABOUT THE THIS BOOK? – Developed as a result of many student focus groups! – Short chapters! – Key marketing concepts only! – Portable content for your cell phone and MP3 player! – Great value! – Addresses all learning styles!

5. GET THE GRADE RESOURCES! —Podcasts —Flashcards —Games —Interactive Quizzing —Downloads —Polling —ThomsonNOW

6. MKTG ONLINE RESOURCES http://www.mktg4me.com/mktg_1e/home.html http://www.mktg4me.com/mktg_1e/home.html

7. FLASHCARDS! Great for test prep!

8. MARKETING PLAN

9. DOWNLOADS FOR CELL PHONES & MP3 PLAYERS!

10. PODCASTS!

11. INTERACTIVE QUIZZING!

12. VIDEO…SEE MARKETING IN ACTION!

13. GAMES TO HELP YOU LEARN MARKETING!

14. GAMES…BEAT THE CLOCK!

15. SPEAK UP!

16. WHAT IS THOMSONNOW? ThomsonNOW is an easy-to-use online resource that helps you study in less time to get the grade you want! – Personalized Study Plan – Videos – Animations – Simulations – Learning Modules – Integrated ebook

17. WILL THOMSONNOW HELP ME GET A BETTER GRADE? 87.3% of students agree using ThomsonNOW regularly helped them perform better on exams. 83.9% of students agree that Personalized Study was a valuable study tool. 95% of students responded that using ThomsonNOW on a regular basis helped them get a better grade 82.7% of students are likely to tell a friend about ThomsonNOW YES!

18. TECHNICAL SUPPORT http://www.thomsonedu.com/support

19. FREE COMPANION WEBSITE! Great for test prep!

20. YOU HAVE CHOICES OF HOW TO BUY THE BOOK! Purchase textbooks in the format and at the price that is right for you. Print Options NEW print textbooks at up to 25% off, shipped free! Digital Options Electronic texts up to 50% off Individual chapters for as little as $1.99 Study Tools Study Guides, Online Homework Assistance, Audio Content, and more!

22. STUDENTS…PLEASE READ If your textbook doesn’t already come with the helpful study aids we’ve discussed, go to your local college bookstore or go on-line to iChapters.com.