1. Life on Öland is like balm for your soul. A study of the current migration in and out of the Municipality of Borgholm

2. Municipality of Borgholm

3. Quantitative method 800 enquetes 335 replies (42 %) Qualitative method 12 phone interviews Question framing: Why people move to/from the Municipality of Borgholm? The connection between in movement/out movement and occupation? Resources in the municipality in relation to the demands of the respondents?

4. In- and out migrants Age: 20-34Age: 35-49Ager: 50-65 134 enq. 20-34 133 enq. 35-49 133 enq. 50-65 400 per case Selection method for the enquetes 187 replies =47 % 148 replies =37 % IN OUT

5. In/out migrants Age: 20-34Age: 35-49Age: 50-65 256134 Selection method for interviews

6. IN OUT What the respondents considers exists and what they consider is non-existing: Exsisting Non-existing Exsisting Non-existing

7. OUT IN OUT Do you feel at home in the Municipality of Borgholm? What is your view on the Municipality of Borgholm? Yes No Dont Know Nothing Yes No Dont Know Nothing Mainly positive Mainly negative Dont know Nothing Mainly positive Mainly negative Dont know Nothing

8. Positiv abstrakt värdegrund Platsens funktionella betydelse HEMMA Positive abstract values such as social aspects The functional meaning of the place HOME CONCLUSIONS

9. I miss almost everything, but I feel at home. Male, 62 years old, in-migrant

10. Why do people move to Borgholm… and… …why do people move from Borgholm?

11. …Tack Öland! Hälsningar Janne 56 år