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National Air Space System Planning Dave Bushy, VP – Flight Operations JetBlue Airways.

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Presentation on theme: "National Air Space System Planning Dave Bushy, VP – Flight Operations JetBlue Airways."— Presentation transcript:

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2 National Air Space System Planning Dave Bushy, VP – Flight Operations JetBlue Airways

3 JetBlue – A New Business Model Transforming Air Travel People Performance Prosperity

4 Understanding the Past is Critical To recognize the importance of: Relationships with our People Relationships with our Business Partners Relationships with Air Traffic System

5 Understanding the Past is Critical The Business of our Business Requires Understanding by all stakeholders

6 Airline Industry economic cycles 1947-2003 Industry has lost more money than it has earned Sine wave is increasing Data Courtesy: MIT Understanding the Past is Critical

7 In Order to Grow Requires a Sound Business Model Great People Delivering the JetBlue Experience Leading Edge Technology And the Ability to Adapt Quickly

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9 Ample Growth Opportunities seattle sf/oakland sacramento salt lake city san diego portland reno las vegas phoenix denver minneapolis/ st. paul chicago memphis dallas/ft. worth houston new orleans nashville louisville indianapolis columbus cincinnati cleveland pittsburgh rochester syracuse burlington, vt portland boston new york norfolk ft. lauderdale west palm beach ft. myers orlando jacksonville tampa charlotte richmond buffalo greensboro washington raleigh/durham milwaukee san juan austin san antonio kansas city st. louis nassau various island locations (caribbean) cancun montreal halifax toronto calgary vancouver long beach bermuda detroit albuquerque tucson Base of Operations West Coast Base 30 cities currently served 260 daily flights Significant untapped demand for JetBlue philadelphia san jose ontario

10 But It Will Also Take Technology And a New Way of Thinking About the Business

11 E190 Cockpit

12 E190 HUD

13 Mid-Sized Markets are the largest segment of the U.S. Domestic market Attractive Market Opportunities

14 Projected Fleet Plan Embraer 190 Airbus A320 24% 8 Year CAGR

15 A New Business Model Requires New Mindsets How do we operate within the current National Air Space System? How can we partner to improve practices within the current system? How do we partner to transform the system?

16 Commitment to Safety and Operational Efficiency Safety and Operational Efficiency All new Airbus A320 fleet: state-of-the-art, fly-by-wire control systems E-190 Arrives August 2005 Experienced and well-trained crewmembers: all focused on safety JetBlue University to ensure consistent delivery in training Electronic Flight Bags OPS Weight and Balance Pegasus FMGC GPS Partnering on Innovative Approaches at JFK (13L) CETF Participation

17 Commitment to Participate in the Solutions Participation in Industry Work Groups Partnership with Educators Willingness to take the time to learn about the future

18 Challenges Current Fixes – Too Draconian? — Weather Constraints/ Ground Stops Redefine Airspace – Improve Technology Avoid separating airplanes from airspace in lieu of airplanes from airplanes Allow us to use our Technology Advantages; our capital investments Redefine First-Come First-Serve Understand our need to be efficient

19 From “The Physics of Gridlock” “In any complex interacting system with many parts, each of which affects the others, tiny fluctuations can grow in huge but unpredictable ways. Scientists refer to these as nonlinear phenomena – phenomena in which seemingly negligible changes in one variable can have disproportionately great consequences.” Stephen Budiansky The Atlantic Monthly December 2000

20 JetBlue Everyone Must Transform, Not Just the Air Space System

21 Series One Series Two Series Three Series Four Series Five Series Six


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