1. 1 Healthy Snacking Prepared for Buyer-

2. 2 Healthy Snacking Agenda Produce and Snacking facts How Reichel Foods meets the needs of consumers Items and sizes Distribution recommendations

3. 3 Produce is a $70B Industry Fresh-Cut –Packaged fresh-cut items are driving the growth –Fresh-cut is $15.9B segment 1 Up $5B or 46% in 6 years 2 Sliced Apples up 42% last year 3 – Since McDonalds started offering sliced apples, consumers are looking for it everywhere, including c-stores. Snacking –Snack Foods are a $30B industry, most growth coming from healthy items 4 Snacking is forecasted to increase 18.5% by 2018 5 Snack food industry grew 4% in sales in 2007 6 21% of all meals are snacks 5 –63% of consumers are looking for a healthy snack 2 1.IFPA, IRI, AC Nielsen; 2007 estimated 2.FRESH CUT Jan 2008 3.Perishables Group 4.Information Resources 5.Progressive Grocer 8-31-09 6.IRI

4. 4 Dippin’ Stix Meet Your Needs Extended Shelf Life –Longest in the industry – Shelf life equals profit! Unique, attractive packaging –Sustainable printed film –True Single Serve for consumers on-the-go Premium Produce and Dips –69% of consumers will pay “a little extra” for better tasting fruits and vegetables 1 Retail allows for impulse purchases Brown Bagging for lunch is at an all time high since 2001 2 Merchandising tray and shelf talkers available. 1.PMA Consumer Perceptions on Flavor and Taste, April 2007. 2.NPD Group, Port Washington, NY

5. 5 Suggested distribution rank 2.75oz Dippin’ Stix 1.Apples w/Caramel –low fat –100 Calories 2.Carrots w/Ranch Dip 3.Apples w/Caramel & Nuts 4.Apples w/Yogurt Fruit Dip –low fat –90 calories 5.Apples w/Peanut Butter 6.Dill Pickle w/Bacon Ranch Dip –90 Calories 7.Carrots w/Lite Ranch –80 Calories

6. 6 What’s new? Hummus single serve – available Fall 2009

7. 7 Plan-o-gram suggestion SRP Dippin’ Stix $1.49