1. Good practices: How to attract young people Youth on the net: information security, safety and quality Luxembourg, 18.02.2011 Judith Swietlik-Simon, BEE SECURE, Luxembourg

2. BEE SECURE a joint initiative of Ministry of Economy and Foreign Trade Ministry of Family and Integration Ministry of Education and Professional Training encompasses all joint actions in public awareness raising on the safe use of information and communication technologies and provides quick reaction to security vulnerabilities. partly funded by the European Commission and cooperates as Luxembourg Awareness Center of the European network Insafe with according structures all over Europe

3. BEE SECURE Portfolio -Website, Youtube channel, Twitter, Facebook -Helpline -Stopline -Awareness material (Flyers, posters, tutorials, …) -Trainings (for schools, parents evenings, further training for teachers) -Events

4. Campaigns Awareness raising – make curious, be attractive and surprising Objectives: Change of behaviour Reach a large number of people Communicate initiative Stimulate discussions with people, learn about trends

5. Campaigns Example 1 The Zap Lounge experience Focus: Personal data, privacy Locations: Rockhal, LuxExpo Events: fairs, youth events

6. Campaigns Example 2 The Polaroid experience Focus: Personal data, privacy Locations: Rockhal, LuxExpo Events: fairs, youth events

7. Campaigns Example 3 The bus experience Focus: awareness raising Locations: public places, schools Events: Safer Internet Days

8. Campaigns Example 4 The tooth brush experience Focus: safer password Locations: public places, schools, LuxExpo, Rockhal Events: awareness week, youth events, fairs

9. Competition CD « Generation Internet » Topic: children’s rights on the internet, cyberbullying, identity theft, sexual abuse, illegal downloads, copyright Pedagogical music project Providing a platform for young singers and bands, winners recorded their songs with professional coaching and present their songs on public events Pedagogical medium for trainings and workshops, support of teachers’ guide to information security

10. Thank you !