1. Updates and New Releases: the Lifeblood of your App Kristin Fitch Co-Founder/CEO Ziggity Zoom Media

2. 2 What do we do?

3. 3 Mobile Game Apps

4. 4 What will be covered Users Reviews Social Cross-Promote Media Apple Changes in iOs/ App Store Trends Focusing on iOs/Apple App store

5. 5 Why Update your Game App? It’s only the beginning Long Term Play Plan Updates Challenges after Releasing your Game App

6. 6 Users want new features Regular updates keep users engaged and increase game usage Brings users back Creates Anticipation

7. 7 Reviews- Downloads- Community

8. 8 Updates and Social Sharing

9. 9 More Media Coverage New Features can create more opportunities to get media coverage

10. 10 Use Your App to Promote Your Other Games Cross-promote your other games

11. 11 Regular Updates & Coverage = Apple Attention Most of the top game apps release an update every month (some bi- monthly) Many success stories don’t happen when the game app is first released but after several updates and big increase downloads or users

12. 12 Roll Out Additional Games or Spin-offs

13. 13 Changes that happened in iOS 6 New Release category was removed and Top Grossing was added to the app store No comprehensive list in app store (categories) of new apps or new updates Only a partial list of newly released apps

14. 14 Changes Coming with iOS 7 Automatic App Updates New Kids Category in App store Top Charts goes vertical again Built-in Wish list for paid apps in app store

15. 15 Trends from Top Game Apps Regularly update game (majority update the game monthly or even bi-monthly) –with bug fixes, improvements, or new features (levels, challenges, tools, etc) Release additional, but related, games or spin-off games Cross-promote games Majority of games are Freemium –Free to use with in-app purchases (F2P)

16. 16 In Summary… More updates, More often MVG Seasonality Tweak Title and keywords regularly Get Social Build a Community User Updates Release additional games

17. 17 In Summary… Kristin Fitch Kristin@ziggityzoom.com @ziggityzoom @kristinfitch ZiggityZoom.com ZiggityZoomMedia.com