1. Module 3 – Security and Privacy SOCIAL MEDIA IN BUSINESS

2. Photo credits: http://comics.com/arlo&janis/2010-11-05/

3. SECURITY NEWS Anthony Weiner sexting scandal (“Weinergate”) WikiLeaks and diplomatic cable security German gov’t usage of surveillance software Ongoing hacks of Sony gaming accounts Stanford Hospital patient data leaked online EU regulators attempt to set boundaries for online privacy

4. DEFINITIONS: SECURITY The degree of protection against danger, damage, loss, and criminal activity

5. DEFINITIONS: PRIVACY The ability of an individual/group to seclude themselves of information about themselves and thereby reveal themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share basic common themes. Privacy is sometimes related to anonymity, the wish to remain unnoticed or unidentified in the public realm.

6. How is security conceived of and implemented online? To what degree is privacy possible or recoverable? What's truly effective? What presumptive control should we have over data that we reveal to others?

7. CORPORATE POLICIES Policy database: http://socialmediagovernance.com/policies.php How to police them?

8. IP CONSIDERATIONS The problems of privacy and copyright are the same.

9. THE PROBLEM OF VOICE

10. CONSIDER… Cloud computing Identity management Verifying data integrity and confidentiality Trading privacy for service Case Study - Mohegan Sun and the Future of Data Security Mohegan Sun and the Future of Data Security Federal Network Security Breaches Jump 650% in Five Years How Google Views Cloud Security and the New Application Model

11. CONSIDER… Industry Leaders’ thoughts on privacy Eric Schmidt of Google - “ If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place. ” Eric goes on to say, “But if you really need that kind of privacy, the reality is that search engines – including Google – do retain this information for some time. And it’s important, for example, that we’re all subject in the United States to the Patriot Act... it is possible that that information could be made available to the authorities. I really feel that the virtual world follows the physical world... There’s very few things you can do anonymously in the physical world. I think that over time, on the internet, there will be less anonymity. And I actually think that’s good ; I think it creates, you know, more accountability, people acting more responsibly.”

12. CONSIDER… Industry Leaders’ thoughts on privacy Mark Zuckerburg of FaceBook – Comment at a live event in 2010: i f he were to create Facebook again today, user information would by default be public, not private as it was for years Off the record Tweet with another FB employee: Me: How does Zuck feel about privacy? Response: [laughter] He doesn't believe in it. During an interview with TechCrunch, Zuckerberg revealed that he had taken an "about face" on privacy and argued that privacy was no longer a "social norm." "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people," Zuckerberg said. "That social norm is just something that has evolved over time."

13. CONSIDER… Industry Leaders’ thoughts on privacy Scott McNealy (CEO of Sun in 1999) – “…consumer privacy issues are a red herring…You have zero privacy anyway. Get over it.”

14. WHERE WE ARE... Security is neither perfect nor constant. How transparent should you be? Is it different in different contexts? Do bits know the difference? Privacy does more than protect dignity or limit intrusion; privacy limits what government can do, as well as provides guides to government to limit what business can do.

15. THE DEBATE * 4 teams – Red, Green, Blue, Gold * 2 Debates – - Red (PRO) v. Green (CON): That online privacy is a right (Nov. 30) - Blue (PRO) v. Gold (CON): That all information should be openly available (Dec. 7) * Use SM tools to collaborate and plan between classes. * Team grading – see debate rubric in the syllabus and on wiki * Morning After survey will include a section on assessing your own and your teammates’ performance in preparation and delivery Photo credits: http://www.flickr.com/photos/worldeconomicforum/374706261