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Tracking, Privacy, You & The 21 st Century When you talk online the internet listens.

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Presentation on theme: "Tracking, Privacy, You & The 21 st Century When you talk online the internet listens."— Presentation transcript:

1 Tracking, Privacy, You & The 21 st Century When you talk online the internet listens

2 Don’t Be Paranoid This is just the 21 st century What I will discuss is commonplace Privacy and anonymity on the internet is rare

3 IP Address Your address on the internet All your devices have an unique address – mac address

4 Internet Browsing & Advertising Why do the ads appear ? – Cookies – Super Cookies Cookies can come from online advertisements, graphics, and the mere act of visiting a website. It is the placement of these that tailor ads to your surfing

5 Location Based Google and Bing – They know where you are – They know what you are surfing for It is all about ADVERTISING – No one said the internet and using companies assets was free – We all pay

6 Smartphones / Tablets When you go online the internet is listening – These are internet devices – You should expect tracking – You can still buy a feature phone Apple block a lot of apps that want to access your details – Google will ask you to agree

7 Smartphones / Tablets Android - Google – Google Location History – Turned on by default iOS – Apple – To access Frequent Locations, open your iPhone’s “Settings” menu, select “Privacy”, then “Location Services”, then scroll all the way down to “System Services”. – In System Services scroll all the way down to the bottom, press “Frequent Locations” and look at the “History” section. Click on one of the area names to see where you’ve been.

8 Online Assistants Siri Google Now Cortana – Coming with Windows 10 They know who you are, where you are and sometimes what you want

9 Social Media Is designed to track and share your location – Facebook – business – Twitter – business – Instagram – business Designed to show you ads

10 Facebook Location on posts Will tailor your newsfeed to what they deem as suitable for you Go into “ Privacy Settings & Tools “ to adjust – Public, Friends, Custom

11 Twitter Location on posts Promoted posts Interacting with tweets

12 Instagram Location photo tagging Sharing and interacting online Owned by Facebook Set your profile to Private then only approved followers will see your photos

13 TV - Voice TV – Smart tvs – voice control – Need to listen to improve Dictation Software – Need to listen to improve Any software that uses voice recognition with an internet setting – It is how they improve

14 Photos - Cameras When we take a photo – It knows where that photo was taken – location based When we back up photos online – Date – Location – Faces – facial recognition

15 Adblockers Do they work ? The internet runs on ads Would you pay for an ad free internet ? – Remember the bad old days – flashing ads !

16 Cloud Services Email / Storage US based providers will have your data scanned by the government Google privacy – We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads.

17 Online - Accounts Google Microsoft Apple Dropbox All know where you are All record your address

18 Country VPN – connect to the internet through a private connection Your connection to a VPN will be acknowledged by the country you are in Your connection will be encrypted

19 Router Will go through your ISP Change where your internet traffic goes

20 Malware Can set off broadcasting your location Can know all about you - keystrokes

21 Gamers Most gaming machines PS4 – Xbox 360 Internet connection Kinect will greet you by name and requites an internet connection to connect with Microsoft and “phone home”

22 Voice Recognition Any software that uses voice recognition with an internet setting It is how they improve

23 Lost Computer Or Device Glad that you are being tracked iCloud – Prey Will track when you are on the internet

24 Google Ad Settings Opt out Go into your Google account privacy settings

25 Protecting Your Online Data Passwords – minimum 8 characters – No names in passwords

26 Finally The next slide shows how “serious “ companies are in your privacy

27 Tracking Protection Internet Explorer How “ Do Not Track “ helps protect your privacy When Do Not Track is turned on, Internet Explorer will send a Do Not Track request to the sites you visit and to the third parties whose content is hosted on those sites to let the sites know that you would prefer not to be tracked.




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