1. News.ThomasNet.com Keyword Packages

2. Branding - Why do you want it?
“Companies don’t buy, people do.”
Comfort with well known brand
“Influence the influencers”
Easier approvals with upper management
97% of industrial purchases are initiated by the buyer

3. Companies with Strong Brands:
Are more likely to be included in RFQs
Build defense against new competitors
Command premium prices
Have credibility in new markets
Reduce risks in new product introductions

4. Companies with Strong Brands:
Are more likely clicked on in a search result
People equate brand recognition with relevancy.

5. Branding is about obtaining…
First, Share of Voice…
Being seen and heard
Then, Share of Mind…
Being remembered by prospects
Finally, Share of Market…
Being first choice for purchase

6. The Role Of Branding
Branding influences the customer throughout the decision making process that favors the effective brand marketer.

7. Branding On The Internet
The Right Message…
to the Right Audience…
at the Right Time…
in the Right Context
Solution: News.ThomasNet.com

9. News.ThomasNet.com
Helps increase brand awareness and recognition through a wide range of innovative Internet marketing opportunities.
Category Sponsorships
Keyword Packages
E-Newsletter Sponsorships
Delivers industrial product news daily on hundreds of online news sites, portals, and through targeted marketing.

10. Qualified Industrial Audience Including Fortune 500, government
News.ThomasNet.com
Qualified Industrial Audience
Including Fortune 500, government
and the military

11. “stainless steel filter”
Keyword Ad Packages
Searched:
“stainless steel filter”
Keyword, key phrase specific
In news stories & press releases
Custom designed programs
Rates based on monthly impressions
Minimum 12 month contract