1. Mccain
Marketing Mix

2. What does McCain's product food range include?
fruit and veggies,
potatoes and fries,
pizza, spaghetti,
lasagna,
pizza pops
healthy choice foods

3. What factors have driven changes in the product range?
Microwaveable snacks are easy and fast for people to make
Have healthy options for people who want to eat healthier
Have products healthier and less calories so people can eat their products and not consume way too many calories.
Use sunflower oil because it is healthier and still tasty.
Different types of products for meals

4. Why will consumers will pay more for Oven Chips than it would cost them less to buy the potatoes and oil to prepare chips themselves?
People do this because it is easier, it requires less work, it can be made as a quick meal and it can be made by anyone.

5. McCain sells its products to both wholesalers and retailers
McCain sells its products to both wholesalers and retailers. Draw these distribution channels.
Supplier Mccain
wholesaler
Retailer
Supermarket
Consumer

6. How does McCain reduce the environmental impact of transporting its products?
Doesn’t use own vehicles to transport
Transportation is outsourced, another organization will carry out delivery
McCain takes need for sustainability and reducing its impact on the environment into consideration in transporting its products.
local farmers used to reduce food miles.
Double-decker trucks used

7. Are the following promotional methods used by McCain above-the-line or below-the-line?
TV advertisements – above the line Discount vouchers – below the line Advertisements on supermarket trolleys – above the line newsletter – below-the- line Leaflet drops – below the line