1. $1 Marketing Terms Marketing True or False Marketing Fill in the Blanks Marketing Explain / Examples Marketing Misc. $10 $20 $50 $100

2. The four P’s of marketing (aka Marketing Mix).

3. Product, Price, Place, Promotion

4. A set of procedures and methods that regularly generates, stores, analyzes and distributes marketing information for use in marketing decisions.

5. Marketing Information Systems (MIS)

6. A group of people with different demographic and psychographic characteristics.

7. Cross Section

8. List the four types of research covered in this class.

9. Attitude Research Market Research Media Research Product Research

10. Marketing function that links the consumer, customer, and public to the marketer through information.

11. Market Research

12. True or False…. Product Strategy are choices involving a products image.

13. True!!!!

14. True or False….. AC Nelson is known for it’s work as a company who specializes in opinion research (or attitude research)

15. False…..Gallup is known for Opinion Research

16. True or False Market research is important for large companies, small ones will not benefit from the research.

17. False …Market research is valuable for companies of all sizes.

18. True or False… Information about the values and attitudes that shape consumers’ lifestyles is called Psychographics.

19. True!!!

20. True or False…. Media Research focuses on the design of the product it’s usage and customer acceptance.

21. False…. Media Research measures the effectiveness of the advertising message and media placement.

22. Diane purchases a gift for her friend Joe, Joe is the _________ not the customer.

23. Consumer

24. The marketing concepts states that businesses must connect and satisfy customers _______ and ________

25. NEEDS and WANTS

26. Sales _______ is when a company estimates the future sales of a product.

27. Forecasting

28. ________ _______ is concerned with the size, location and makeup of a particular market for a product.

29. Market Research

30. Marketers can segment a market by using Demographics, ____________, (chapter 2)

31. Demographics, Psychographics, Geographics, Product Benefits

32. Explain Why Marketing Research is so important for every company

33. A company who does research before launching a product will most likely have success, and those products that have already been launch research helps to keep track of the competition and economic trends.

34. Marketing Research answers the following questions: What ………………… Where………………. How………………… What……………….

35. What products to produce Where the products should be sold How the products will be promoted What price to sell the products for

36. Explain how McDonalds applies the utilities of added value in order to satisfy consumers needs and wants. (Form, Place, Time Possession and Information utility)

37. Form Utility – Potatoes – FF Place Utility - # of stores Time Utility- open late – open early Possession Utility- debit cards etc Information Utility – Nutritional information, M logo

38. State if the following activity is an example of attitude, market, media or product research. A laser surgery company conducts an opinion survey of all eyeglass wearers on their attitudes on laser surgery.

39. Attitude Research

40. State if the following activity is an example of attitude, market, media or product research. A local TV station asks you to complete a diary on your viewing habits that will be mailed in for analysis

41. Media Research Testing the effectiveness of a type of media

42. State if the following activity is an example of attitude, market, media or product research Nike predicts that it’s new sneaker will be purchased by 150,000 customers.

43. Market Research “predicts….The research is center on the market the product has not been launched yet.

44. Psychographics is the study of consumers based on…..

45. Social and psychological characteristics…. Attitudes-Lifestyles-Leisure Time- Values

46. State if the following activity is an example of attitude, market, media or product research Wendy’s test markets taco’s in selected stores in the West.

47. Product Research It focuses on gathering data about the product

48. Describe what type of information would be housed in a clothing retailers database.

49. Sales of specific items, customers names, addresses, customer preference, income, age, preferred mode of payment, contact information, size, birthday etc.

50. Give two examples of how any product of your choice has used two of the four types of market research.

51. Open discussion.