1. Chapter 1 Introduction to E-Commerce What is e-commerce? Why e-commerce? Website models of e-commerce Components of the e-commerce Questions and discussion

2. What Is E-Commerce? Is an electronic business phenomenon Dot com bubble is burst, but e-commerce is rapidly growing –http://street.comhttp://street.com –Textbook table (p. 11) Table 1 An entrepreneur’s constructional decision An entrepreneur’s never-before web venture

3. What Is E-Commerce? (continue) “It is hard to fail, but it is worse never to have tried to succeed. In this life, we get nothing save by effort.” - Theodore Roosevelt

4. Why E-Commerce? Maximize the benefit Minimize the cost Global marketing/advertising New opportunities and risks Innovation, creativities, and technologies –“A good idea is worth of million dollars.” - Silicon Valley entrepreneur

5. Website models of e-commerce Brochureware site Online stores