1. Copyright © 2013 American Psychological Association Psychologists and PUBLIC EDUCATION Psychologists and PUBLIC EDUCATION

2. Copyright © 2013 American Psychological Association Public Education Campaign Psychologists and Public Education

3. Copyright © 2013 American Psychological Association Mind/Body Health Campaign Educate public about value psychological & behavioral science add to health care delivery Promote psychologists as health practitioners trained to help individuals overcome barriers, adopt healthy lifestyle & behavioral changes that aid in disease prevention & management Psychologists and Public Education

4. Copyright © 2013 American Psychological Association Mind/Body Health Campaign Psychologists and Public Education Audiences Women and Families — representative of a diverse, health-focused population that is considered likely to seek psychological services based on income, education and access. Campaign Strategies Partnership Cultivation Integrated Media Outreach PEC Network Engagement

5. Copyright © 2013 American Psychological Association Partnerships Psychologists and Public Education

6. Copyright © 2013 American Psychological Association Integrated Media Outreach Psychologists and Public Education Work with journalists on news stories Disseminate information & engage with campaign audience thru social media (blog, Twitter, Facebook, YouTube) Psychology Help Center – www.apa.org/helpcenter www.apa.org/helpcenter Blog - www.yourmindyoubody.org

7. Copyright © 2013 American Psychological Association Stress in America Psychologists and Public Education Positions APA & psychology as leading resource of research on, & the prevention & treatment of, stress 4,000 plus stories published on the web & in U.S. & international newspapers & magazines since 2007 More than 3,000 television & radio stories aired in U.S. & Canada since 2007 Broadcast news coverage over six years valued at $10 million in paid publicity

8. Copyright © 2013 American Psychological Association Ways to Get Involved Media Interviews Blogging Outreach Activities Psychologists and Public Education

9. Copyright © 2013 American Psychological Association What is the PEC Network? Psychologists and Public Education Grassroots network of member psychologists educating the public about the impact of lifestyle and behavior on overall wellness, translating psychological research into terms the public understands.

10. Copyright © 2013 American Psychological Association Role of PEC Coordinator Serve as “captain” of public education efforts for your SPTA Oversee and organize PEC activities such as educational workshops in your community, building relationships with local Y’s or participating in health fairs Participate in local media interviews on campaign related topics Form a PEC committee to help carry out activities Track PEC activities for your SPTA Serve as the PEC liaison between APA & SPTA Psychologists and Public Education

11. Copyright © 2013 American Psychological Association Resources for Public Education Welcome kit Toolkit materials Brochures & fact sheets Psychology Help Center PEC Connect social site Psychologists and Public Education What’s in the PEC Toolkit?  Tips on how to work with the media, pitch story ideas & prepare for interviews  Guides on organizing PEC activities & preparing for workshops  PowerPoint presentations  Info on connecting with YMCAs What’s in the PEC Toolkit?  Tips on how to work with the media, pitch story ideas & prepare for interviews  Guides on organizing PEC activities & preparing for workshops  PowerPoint presentations  Info on connecting with YMCAs

12. Copyright © 2013 American Psychological Association Kansas PEC activities Presentations at local community groups (Y, PTA, consumer groups, churches) Twitter Health fairs? Mind/body health fair at the Capitol? Outreach to local media Psychologists and Public Education

13. Copyright © 2013 American Psychological Association How to order materials Psychologists and Public Education 1.Visit www.apa.org/helpcenterwww.apa.org/helpcenter 2.Click on “Order Brochures” on left column of page 3.Have your APA membership number handy 4.Make your selection & complete form 5.Hit submit

14. Copyright © 2013 American Psychological Association QUESTIONS? Psychologists and Public Education Melissa Hopper, Psy.D. 316 841-8878 mthpsyd@netzero.net