1. Worldwide Association of Business Coaches Conference Coaching at Digital Media Jim Oher, Oher & Associates, Inc. Paul Jelinek, Senior Vice President, A & E Networks

2. OHER & ASSOCIATES, INC.2 Coaching at MTV Networks “If you can’t describe what you are doing as a process you don’t know what you are doing” W. Edwards Deming

3. OHER & ASSOCIATES, INC.3 Agenda  About Oher & Associates  Context of the Coaching – MTV Networks  Why and How did this engagement begin?  Oher & Associates Approach – Action informed by inquiry advocacy and testing  Goals and process  MTV Coaching Model  Q&A  Questions for Paul  Questions for Jim  Questions for the Profession  Additional Comments and Concerns

4. OHER & ASSOCIATES, INC.4 Coaching Context at MTV Networks The Setting: MTV Network Learning and Organization Development Department Executive Coaching is defined as:  “A one on one leadership tool to improve individual, group and organizational effectiveness”.  Coaching is focused on changing individual behavior through:  Assessment  Feedback  Action planning  Action learning

5. OHER & ASSOCIATES, INC.5 Coaching Drives Organization Change -  Development of future leaders  Retaining talent at all levels of the organization  Allowing leaders to more effectively manage change  Provides insights into our leadership and management development curricula

6. OHER & ASSOCIATES, INC.6 Executive Coaching at the individual level BENEFITS: 1. Provides a confidential forum and an objective listener - 2. Involves a customized direct, one-on-one guidance and feedback for our leadership - 3. Delivers immediate results when dedicated to relationships and a development plan

7. OHER & ASSOCIATES, INC.7 Why and How did the Coaching begin?  Oher & Associates Approach:  Business Results through Action Inquiry  Advocacy  Testing

8. OHER & ASSOCIATES, INC.8 Why and How did the Coaching begin?  Oher & Associates Approach: INPUTS RESULTS Action Inquiry Advocacy Testing

9. OHER & ASSOCIATES, INC.9 MTV Coaching: Goals Refined goals: 360 degree feedback process How to work with Creative People Patience and inquiry ahead of frustration Creating Synergy Partnership and Collaboration

10. OHER & ASSOCIATES, INC.10 Coaching Plan Oher-Jelinek Coaching Plan Understand and Respond to Audience Needs Maximize Partnerships and Collaboration Manage Staff Effectively and Build MTV Leadership Engagement and Capturing of Imagination Clarity Teamwork Sustainable Impact

11. OHER & ASSOCIATES, INC.11 Process: Focus on for Business Results Concept  Understand and respond to audience needs and interests Actions Conduct pre-meetings to explore the goals, objectives, and viewpoint of your audience Interact inquiry with audience – let their answers guide you Take the pulse of your audience Be flexible--move discussion in different directions when necessary

12. OHER & ASSOCIATES, INC.12 Process: Focus on for Business Results Concept  Maximize partnerships and Collaboration with groups and Individuals Actions Get people to share their experiences and needs Rules of engagement: Make sure priorities are clear Ensure that there is a clear process for working together (online, ad sales) Ensure that all groups know what you do

13. OHER & ASSOCIATES, INC.13 Process: Focus on for Business Results Concept  Engagement and Capturing of Imagination Actions Spark creativity through show and tell Less is more in presentations/way you communicate Be Direct Speak in a language the audience understands Recognize and address audience needs

14. OHER & ASSOCIATES, INC.14 Process: Focus on for Business Results Concept  Manage Staff Effectively Actions Advocacy Set clear expectations Review goals and objectives Set a clear set of deliverables and a process for getting things done Cross pollinate ideas between groups (wireless/video/games) Use outside professional techniques to assist ongoing management

15. OHER & ASSOCIATES, INC.15 Process: Focus on for Business Results Concept  Build MTVN Leadership Actions Be a thought partnership for MTVN staff Be collaborative and helpful Don’t feel a need or try to control or manage everything Be comfortable with ambiguity Cross pollinate ideas between groups (wireless/video/games) Have a broad perspective--don’t focus on your one group or NICK but MTVN

16. OHER & ASSOCIATES, INC.16 Questions for Paul and Jim…  What did you learn from the coaching experience?  What did you take to A & E?  What were the sustainable results or outcomes of coaching?  What was the overall value of the coaching engagement—  for you?, For your team?, For the organization?

17. OHER & ASSOCIATES, INC.17 Questions for Paul and Jim…  What were the strategic outcomes and business results as a result of the coaching?  Is there anything you would change about the coaching process as you reflect on it?

18. OHER & ASSOCIATES, INC.18 Implications for the Profession  Internal and organizational worlds  Multiple conceptual frameworks

19. OHER & ASSOCIATES, INC.19 Additional Comments and Concerns  The 360 feedback process – extensive  The value of the coaching uncovered via the process  What would you do differently?  Dilemmas – pulling the plug -  Questions about coaching process – 360 feedback