2. The Enterprise Software Market in the Arab Gulf: Opportunities, Risks and Approaches “The Gulf’s market potential is strong, but to most European vendors the region’s business terrain is opaque. Where are the opportunities, and what is the best way to approach them?” Robert Mckellar Industry Analyst, ICT Group

3. Key features Market Assessment - size and growth - competitive landscape Business Environment Assessment - cultural, economic and political considerations of market entry Recommended Approaches - how to develop a long-term market presence: channels, relationships, and key success factors

4. Key content $ 57 million in 2001. CAGR 2001 - 2005: 33 % Regional Market

5. Key content Market Readiness Ease of Operating Saudi Arabia Kuwait Bahrain UAE Qatar Oman Bubble size = GDP

6. Who would benefit from this report Vendors with a Solid Gulf Presence (Oracle, Baan, CommerceOne...) - find opportunities to expand their market reach - learn their competitors’ positions Vendors with an Minor Gulf Presence (PeopleSoft, BroadVision, Exact...) - find opportunities: when and where - learn approaches for a direct presence Vendors with No Gulf Presence - learn the business environment - learn the best route to initial entry

7. Featured Companies (not exhaustive) ERP OracleExact SAPLawson BaanIBIS SageePicor Solomon / GEAC Great Plains Scala JD Edwards Siebel E-Commerce CommerceOne Intershop Brokat BroadVision

8. What to do next For more information Call 44 (0) 1865 398662 or email enquiries@fs-europe.com www.frost.com