1. 14/01/2014

2.  Previous Successful Strategies  New formulated Strategies  QSPM Matrix  Q&A

3. Customers strategy  Build app  Consolidated customer information  Automated processes  Individual's account record rated #1 for customer satisfaction

4. Finance strategy The acquisition of Clearwire reducing operational expenses LTE IDEN network SoftBank compete with AT&T and Verizon

5.  Using the unlimited data plan to attract heavy users to increase revenues and market shares. D2 D1 P Q S

6.  To expand LTE coverage with the potential money from SoftBank to compete with other operators.

7. Quantitative Strategic Planning Matrix

8. Key Internal Factors Strengths WeightASTASASTAS Competitive Pricing0.120.240.4 Customer Satisfaction0.140.44 Service Quality0.1240.484 Marketing/ Brand Recognition 0.1230.363 Financial Status0.1340.524 Strong incentives for employees 0.031 1 Weaknesses Increase in capital expenditure 0.130.320.2 Management0.0520.12 Coverage0.1240.4820.24 Market share loss0.1330.3940.52 Sum weights 1.00 S1 Expand LTE coverage with the potential money from Softbank S2 Using our unlimited data plan to attract heavy users to increase revenues and market shares.

9. Key External Factors Opportunities WeightASTASASTAS Increasingly faster network speeds0.1340.524 Social responsibility0.050000 Increasing Demand for Mobile Broadband 0.1340.5230.39 Possible acquisition of a competitor0.081 20.16 Mergers will create the economies of scale 0.1240.4810.12 Strategic Alliance with Apple, Google and Microsoft 0.060000 Technological advances0.1340.5230.39 Threats Strong Competitors in the industry0.1220.242 Increased legal and administrative expenses 0.1230.3620.24 Economic Depression0.061 1 Sum weights1.00 Sum Total Attractiveness score6.045.37 S1 Expand LTE coverage with the potential money from Softbank S2 Using our unlimited data plan to attract heavy users to increase revenues and market shares.

10.  Expand LTE coverage with the potential money from Softbank

11.  Doing some calculations in the Quantitative Strategic Planning Matrix QSPM, we came to a conclusion that "Expand LTE coverage with the potential money from Softbank“ is the recommended Strategy.  This is given by the Sum Total Attractiveness Score. Expand LTE coverage strategy has a score of 6.04 in the QSPM,whereas " Using our unlimited data plan to attract heavy users to increase revenues and market shares" strategy has a smaller score of 5.37.

12.  Sprint has mounted a year-end push to deliver 4G LTE to a larger number of new markets.  The carrier announced that it has expanded its 4G LTE network to 70 more cities. The new LTE markets bring Sprint's total to 300 across the United States.  To ramp up its rollout, Sprint touted its Network Vision program, through which it upgraded its 3G network and deployed 4G LTE. December 16, 2013 8:13 AM

13.  Another initiative has been Sprint Spark, which uses three spectrum frequencies to ramp up 4G wireless speeds to as high as 50 to 60 megabits per second and eventually to 1 gigabit per second.  By the end of 2014, Sprint aims to cover 250 million Americans with 4G LTE.