1. 4/6/2011 Team Members :Krystal Brown, Jasmine Cooley Aretas Coleman, Jeremy Lewis, Terry Kerr

2. 4/6/2011 External Environment — High Uncertainty — Opportunities — Threats — Resource availability

3. 4/6/2011 Task Environment High Uncertainty — 4 major competitors are: Delta Air Lines Inc. United Continental Holdings Inc. AMR Corporation US Airways Group Inc.

4. 4/6/2011 General Environment

5. 4/6/2011 International Environment

6. 4/6/2011 Mission — The mission of SWA is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company spirit — To Employees: — We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer

7. 4/6/2011 Goals — Low cost leadership — High customer service

8. 4/6/2011 strategies — Internal process approach — Defender Strategy — Low cost leadership — Chart on pg 73 — http://www.nytimes.com/2010/11/21/business/21south. html http://www.nytimes.com/2010/11/21/business/21south. html — http://www.bloomberg.com/news/2010-09- 27/southwest-airlines-agrees-to-buy-airtran-for-1-4- billion-in-cash-shares.html http://www.bloomberg.com/news/2010-09- 27/southwest-airlines-agrees-to-buy-airtran-for-1-4- billion-in-cash-shares.html

9. 4/6/2011 Products/Services Offered

10. 4/6/2011 Clan Culture

11. 4/6/2011 Culture Clan control — Values

12. 4/6/2011 History of SWA

13. 4/6/2011 History

14. 4/6/2011 Life cycle — nearly 35,000 Employees in 35 states,and growing

15. 4/6/2011 Life Cycle

16. 4/6/2011 Culture

17. 4/6/2011 Management — Size:nearly 35,000 Employees in 35 states,and growing

18. 4/6/2011 Leadership

19. 4/6/2011 Decision Making

20. 4/6/2011 Ethics

21. 4/6/2011 Interorganizational Relationships — Population Ecology — Variation->selection->retention — ecosystem

22. 4/6/2011 Interorganizational Relationships

23. 4/6/2011 Overall Design

24. 4/6/2011 Human Resources

25. 4/6/2011 Human Resources-Hiring

26. 4/6/2011 Human Resources-Training