Presentation on theme: "Abu Dhabi Rebranding and progress EMMA RAWLINGS SMITH BRITISH SCHOOL - AL KHUBAIRAT GA POST 16 & HE COMMITTEE."— Presentation transcript:
Abu Dhabi Rebranding and progress EMMA RAWLINGS SMITH BRITISH SCHOOL - AL KHUBAIRAT GA POST 16 & HE COMMITTEE
URBAN GROWTH OF ABU DHABI GREEN CITIES – MASDAR INITIATIVE CULTURAL DEVELOPMENTS ON SAADIYAT FORMULA 1 TM ABU DHABI GRAND PRIX ON YAS Outline
Abu Dhabi is capital of the largest of the seven emirates that make up the United Arab Emirates (UAE) and it is the administrative center of the emirates with the same name. The United Arab Emirates is home to 4.7 million people (UN 2010), 75% of which are foreign workers. Abu Dhabi Arabian Gulf NASA public domain
Abu Dhabi A modern Al-Barjeel wind tower Desert outpost to modern paragon in 50 years
1960s Insert images of Abu Dhabi from the 1960s
What factors have aided rapid growth in Abu Dhabi? Oil - currently oil reserves are worth$12 trillion Sheikh Zayed Bin Sultan Al Nahyan – left a legacy of pro-western modernisation and diversification away from an economy based on hydrocarbons Technology including desalinisation and A/C are available and essential for life in an arid environment fuelled by the regions access to cheap energy Location – 80% of the global population live no more than 7 hours away by plane Movement of goods and people – The ports of Kizad and Jebel Ali are centrally located to receive and re-export goods by ship. Source: E Smith
Abu Dhabi continues to construct high- end residential and business properties. Demand in the city still outstrips supply. The lifespan of a building in Abu Dhabi was only 25 yrs, but is increasing. Much of the new development is in the Capital District and off island commuters arrive daily in the city from Dubai where property can be half the price Urban development Source: E Smith
iconic architecture The Grand Mosque Landmark the tallest building in Abu Dhabi Capital Gate ADNEC Aldar HQ – The Smartie
Sustainable development: green cities Abu Dhabi is becoming justifiably renowned as a hub for progress… we are on the brink of an exciting sustainable future - clean energy for all HE Ban Ki- Moon, Secretary General, Masdar City Masdar was designed by Foster & Partners $15 billion has been invested into the Masdar Initiative. Read the Spring 2011 Edition of Geography Matters available from the Post 16 committee on the GA website for more information. The Estidama Pearl Rating System is used in the UAE to rate sustainable built environments on a scale of 1 to 5. Masdar reaches the 5 Pearl standard.
Sustainable futures: the Masdar Initiative Established in 2006, Masdar has built upon the green vision of the UAEs founding father. Through five integrated units Masdar aims to be the worlds benchmark for sustainable development. Masdar City Once completed in 2016 the 7 sq km Masdar City will house residence and businesses working in the cleantech field. As Abu Dhabi diversifies its energy sector, it is hoped that the zero-carbon zero-waste project will create new jobs and increase the emirates GDP by more than 2% pa. The rapid transit is fuelled by a 10MW photovoltaic solar farm. PRT car designed by Zagato, unveiled recently at the World Future Energy Summit
The Personal Rapid Transit (PRT) system uses driverless pods to transport people across Masdar City. Only electric cars will be allowed.
ABU DHABIS NON-OIL SECTOR IS TO EXCEED 64% OF GDP. BY 2030 ABU DHABI WILL SEE THE ECONOMY DIVERSIFYING ACROSS SEVERAL NON-OIL SECTORS, INCLUDING THE FINANCIAL SECTOR; THE UAE AS A TRADING NODE (KIZAD); TOURISM AND CULTURAL SECTORS ABU DHABI REPORT URBAN PLANNING COUNCIL 2009 ECONOMIC DIVERSIFICATION
2016? The Island of Saadiyat will host the cultural hub of Abu Dhabi with the Guggenheim Abu Dhabi, designed by Frank Gehry; the Louvre Abu Dhabi designed by Jean Nouvel; the Performing Arts Center designed by Zaha Hadid; and the Zayed National Museum designed by Norman Foster and unveiled by the HRH Queen Elizabeth in Abu Dhabi in November Cultural developments Models shown are for the hotels and links golf course developments on Saadiyat Island which will complement the cultural district designed by the Abu Dhabi government department - TDIC. There will be nine five- star hotels in place by The Hyatt should open by the end of 2011.
THE MUSEUM IS DEDICATED TO THE LATE GREAT FOUNDER OF THE UAE SHEIKH ZAYED BIN SULTAN AL NAHYAN AND WILL SHOWCASE EXHIBITS FROM THE BRITISH MUSEUM Zayed National Museum
ABU DHABI IS PLANNING A 20 YEAR EXPANSION FOCUSING ON DEVELOPING TOURISM. THE ABU DHABI 2030 PLAN AIMS FOR 7.9 MILLION HOTEL GUESTS STAYING IN ROOMS, THE GOVERNMENT HOPES TO SET UP 45 MARINAS WITH ENOUGH SPACE TO CATER TO 10,000 LUXURY YACHTS. Tourism Rebranding A total of 1.81 million guests stayed in Abu Dhabis 114 hotels in Guest nights rose to 5.13 million – 19% up on 2009 contributing $1.15 billion or 10% to the emirates overall non-oil GDP Data: ADTA Feb 2011 Saadiyat Marina Yas Marina
Yas is known for the Formula One Etihad Airways Abu Dhabi Grand Prix; the recent opening of Ferrari World Abu Dhabi and the arrival of the Yas Island Show Weekends. Room occupancy in 2010 reached 74.2% with room rates of $279 The 2010 race was televised across 188 countries and attracted 254 million viewers ADTA 2011 Yas.ae
Developing free public space... The Corniche Beach Development will be extended to 8km.
Risk and Insecurity in Abu Dhabi Abu Dhabi sits on 100 billion barrels or 9% of global oil supplies. The Federal National Council of the UAE set up by Sheik Zayed bin Sultan al Nahyan has representatives from the Sunni Nationals including the Al Nahyan royal family The U.A.E. and Qatar are the only places that have not seen any form of protests, and I think it does strengthen the argument of the U.A.E and Dubai in particular being the natural hub for businesses working across the Middle East, said Simon Williams, a Dubai-based economist at HSBC Holdings. UAE President and ruler of Abu Dhabi Sheikh Khalifa bin Zayed al-Nahayan
Rebranding and progress in Abu Dhabi In 2011 the United Arab Emirates will be celebrating its 40 th birthday. The Abu Dhabi Plan 2030 written by the Urban Planning Council is a very impressive vision for the city. With the opening of Ferrari world in 2010, Yas is squarely on the global sport calendar. Developments at Masdar and Saadiyat are well underway, with the golf links and exhibition space at Manarat al Saadiyat attracting greater numbers every month. Time will see whether take-up by tourists matches the ambitious predictions Abu Dhabi Tourist Board publish.