Presentation on theme: "McDonaldization Thesis - Topics"— Presentation transcript:
1 McDonaldization Thesis - Topics Labour Process Theory and MarxMcDonaldization Thesis and WeberLabour Process Theory & McDonaldization Thesis ;Continuity and DifferencesLabour Process Theory & McDonaldization thesisStrengths and WeaknessesModernity, Postmodernity and the McDonaldization thesis
2 Labour Process Theory - Summary As capitalism moves from competitive to monopoly markets so the priority shifts from labour cheapening to labour controlThe latter goal is achieved through the process of deskilling; reducing work to repetitive physical motionsThis is made possible by the separation of the performance of work from the planning of workA conflict of interests develops between ‘planners’ managers, and ‘performers’ workers
3 Rationalisationthe master concept of M. Weber’s analysis of modern capitalism, referring to a variety of related processes by which every aspect of human action became subject to rational calculation and control….the concept..was.. part of Weber’s view of capitalist society as an ‘iron cage’ in which the individual, stripped of religious meaning and moral value would be increasingly subject to government surveillance and bureaucratic regulation.Source: Abercrombie, N et al Penguin Dictionary of Sociology
4 Rationalization (via Ritzer) Efficiency achieving goal with minimum use of resourcesCalculability enables assessment of efficiencyPredictability calculation of possible outcomes removes uncertainty, shocks and surprisesNon-Human Technology eliminates the uncertainty of human behaviourOutcome - Control
5 The ‘regular’ familyRegular (adjective) habitual, usual; conforming to a rule or principle; conforming to correct procedureRegulate (verb) subject to restrictions; adapt to requirements; adjust to work accuratelyRegulation (noun) prescribed ruleRegulator (noun) one who regulates; part of a mechanism that maintains normal operating conditionsSource: (mainly) Concise Oxford Dictionary
6 LPT &McDonaldization Compared Does the McDonaldization thesis:Restate LPT?Fail to explain as adequately as LPT?Cover a wider range of sociological issues than LPT?Cover a wider range of phenomena than LPT?Cover a wider range of social processes than LPT?
7 1.McDonaldization thesis simply restates the practise of workplace surveillance and control – or does it?
8 2.McDonaldization thesis describes but does not explain the growth of workplace surveillance and control – is rationalisation an explanation?
9 3.McDonaldization thesis has sociologically interesting things to say about the maintenance of dominant cultural values through McDonaldization.It draws attention to the possibility that workplace autonomy may be lost even tho’ skill is retainedIt is not limited to market based activities re its occurrence in health, education organisations etc
10 4.Unlike LPT the McDonaldization thesis is not limited to workplace processes
11 5.McDonaldization thesis does not attempt to reduce workplace organisation to class interests alone
12 Extended Range of McDonaldization Thesis - Culture McDonaldization reinforces the commodification of time
13 Extended Range of McDonaldization Thesis - Social System Rationalisation of work has been extendedbeyond profit-oriented work.McDonaldization becomes a norm for all typesof organisations
14 Extended Range of McDonaldization Thesis - Interaction Attempts by McDonaldized organisations to deny the rationalisation of work result in the degradation of intimacy throughout society
15 McDonaldization & Postmodernisation Claim that ‘Fordist’ based analyses of modern work are outdatedMcDonaldization said by Ritzer to have affinities with the superficiality, impermanence, hyper-reality and consumerism of postmodern cultureMcDonaldization merges with Disneyisation re Bryman
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