1. “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold

2. Introduction -Introduction -Retailing: 2007 -Point of Sale -Segmentation -Location Cubed -A New Idea -Strong Retailers - Questions Customer Choice Where to Buy? What to Buy? Unique Items: Millions of Options Brand Loyalty 340 Unique Items down from 390 a year.

3. Retailing: 2007 -Introduction -Retailing: 2007 -Point of Sale -Segmentation -Location Cubed -A New Idea -Strong Retailers - Questions Knowing the customer Doing Marketing Research Demographics Segmentation Sleeping Retailers

4. Point of Sale -Introduction -Retailing: 2007 -Point of Sale -Segmentation -Location Cubed -A New Idea -Strong Retailers - Questions Marketing Research Points of Sale RFID Barcode Organizing Software

5. Segmentation -Introduction -Retailing: 2007 -Point of Sale -Segmentation -Location Cubed -A New Idea -Strong Retailers - Questions Market Trends Population Trends Huge Market Potential -Aging boomers -Lower income people -The healthy children market -Hispanics

6. Location, Location, Location? -Introduction -Retailing: 2007 -Point of Sale -Segmentation -Location Cubed -A New Idea -Strong Retailers - Questions Location is no longer relevant Convenient location is last among Clean and neat High quality Accurate shelf tags Low prices Buy as much as possible!

7. A New Idea -Introduction -Retailing: 2007 -Point of Sale -Segmentation -Location Cubed -A New Idea -Strong Retailers - Questions Solutions, NOT Ingredients Bundle Products using information gathered Example: Time Skill Quality Value Health / Wellness

8. Other Notable Retailers -Introduction -Retailing: 2007 -Point of Sale -Segmentation -Location Cubed -A New Idea -Strong Retailers - Questions Staples -Easier to shop Best Buy -Geek Squad PetSmart -Focused on Owner

9. Questions? -Introduction -Retailing: 2007 -Point of Sale -Segmentation -Location Cubed -A New Idea -Strong Retailers - Questions

10. Credentials -Introduction -Retailing: 2007 -Point of Sale -Segmentation -Location Cubed -A New Idea -Strong Retailers - Questions Mike Griswold 1.MBA – business and economics 2.University of New Hampshire 3.Six-Sigma Green Belt certified 4.Implemented POS and UPC scanning at “Shaw’s” and “Albertsons” 5.Director of Integration 6.Director of supply chain business programs.