1. October 15, 2015 A case study of Lithuanian-Nordic project Heja Norden! Saulius Abraskevicius, Information adviser The Nordic Council of Ministers Office in Lithuania

2. October 15, 2015 What will it be about? Nordic Council of Ministers in the Baltic States & Russia Project Heja Norden! – background, presumptions and goals What, how and when? Time for action Events of the sports week Media coverage Visual evidences

3. October 15, 2015 Nordic Council of Ministers in the Baltic States & Russia Inter-governmental cooperation: 5 countries and 3 autonomous regions Baltic States since 1991, Russia since 1995 Cross border coop, research and education, social and health issues, environment and culture NCM Lithuania – 1 big annual project promoting Nordic countries Ultima Thule (2004), Vilnius Alibi (2005), Friends from the North (2006), Common shores (2007) and Heja Norden! (2008)

4. October 15, 2015 Heja Norden! – background, presumptions and goals Lithuanians are less active in doing sports than Nordic inhabitants, 50% vs 20% Not everything is money; different attitudes Lack of physical activity – impact on health, life duration and happiness? Same region – different values Present Nordic experience in promoting physical exercise and sports for all Bring Nordic sports that are less known in Lithuania Initiate discussion on how to improve the situation in sport

5. October 15, 2015 What, how and when? Time for action A series of Nordic Sport Events Heja Norden!, Vilnius, Lithuania Special website on the Internet www.hejanorden.lt Competition Photo Games (April 14 – May 18) Experiment Week on a Bicycle (May 7 – May 14) Different sport events (May 10 – May 18)

6. October 15, 2015

7. Events of the sports week Opening event Carry her on your arms! / Wife carrying, ca 250 participants Curling tournament for families Play with your family, ca 100 participants International conference Sports for all: Experiences of Nordic countries and Lithuania, ca 200 participants Cultural orienteering/ searching for Nordic footprints in Vilnius, ca 150 participants Introduction seminar in Nordic walking for coaches, ca 30 participants Nordic sport open-air festival in Vingis park, ca 600 participants

8. October 15, 2015 Media coverage Media type/ Event Internet mediaPressTVRadioTotal Wife carrying competition11 5229 Experiment Week on a bicycle743115 Open air Nordic sports festival541-10 Cultural orienteering21-14 Curling tournament for families3---3 International conference Sports for all 111-3 Competition Photo games11--2 Seminar on Nordic walking----0 Total3022104 66

9. Wife carrying

12. Experiment Week on a bicycle

14. Curling tournament

16. Cultural orienteering

18. Open air Nordic sport festival

22. October 15, 2015