1. What Gets Measured Gets Done Afternoon Breakout Session: P2 Measurement for POTWs and Stormwater Programs

2. Goals Recognize meaningful effectiveness criteria Recognize meaningful effectiveness criteria Learn to develop meaningful criteria Learn to develop meaningful criteria Develop criteria for a real life scenario Develop criteria for a real life scenario Share criteria developed for scenarios Share criteria developed for scenarios

3. Agenda 1:001:051:151:252:203:20 Agenda and Goals Quizzes Scenario Development – Public Outreach Hands-On Activity Presentations and Discussions Wrap-Up and Evaluation

4. Quiz #1 - Community Event Number of people who stopped at booth YesNo  Yes  No Number of people who talked to staff or took Fact Sheets YesNo  Yes  No Number of Fact Sheets distributed YesNo  Yes  No # of people who stopped at booth and live in service area YesNo  Yes  No 50% of participants live in service area YesNo  Yes  No

5. Quiz #2 - Vehicle Service Facilities Number of facilities provided BMPs YesNo  Yes  No Reduction in metals in the influent YesNo  Yes  No Number of facilities inspected YesNo  Yes  No At 1st inspection, 25% of facilities implementing previously mailed BMPs YesNo  Yes  No Number of facilities that received BMPs YesNo  Yes  No not necessarily

6. 150,000 Residents: 70% English, 20% Spanish, 10% Other Languages 150,000 Residents: 70% English, 20% Spanish, 10% Other Languages 80% single homes, 10% townhomes, 10% apartments 80% single homes, 10% townhomes, 10% apartments 2 POTW staff, 1 City SW staff, a total of $10,000 available for public outreach 2 POTW staff, 1 City SW staff, a total of $10,000 available for public outreach Don’t Dump Down Drains

7. Plan for Year 1 Target English speaking audience; kick-off campaign at community event Target English speaking audience; kick-off campaign at community event Get Hazardous Waste Collection Facility ready to receive more waste Get Hazardous Waste Collection Facility ready to receive more waste Target vehicle fluids Target vehicle fluids Solicit attractive gift certificate donations. Buy existing BMPs. Buy toy sink and toilet. Make cardboard storm drain to decorate booth. Design cute fish logo. Solicit attractive gift certificate donations. Buy existing BMPs. Buy toy sink and toilet. Make cardboard storm drain to decorate booth. Design cute fish logo. Monthly organized outreach Monthly organized outreach

8. Don’t Dump Down Drains Goals for Year 1 Determine residents’: Determine residents’: use of vehicle fluids use of vehicle fluids vehicle fluids disposal habits vehicle fluids disposal habits knowledge that vehicle fluids pollute water knowledge that vehicle fluids pollute water Inform residents on proper use and disposal of vehicle fluids Inform residents on proper use and disposal of vehicle fluids Determine how to best reach residents Determine how to best reach residents

9. Task Targeted Audience Messages Implementation Plan & Timeline Measurement Criteria 1. Booth at Fair English- speaking adults Don’t dump down drains 1. Start campaign at Fair, introduce concept and logo. Conduct baseline survey, use gift certificates to entice participation. 1. 150 surveys

10. Task Targeted Audience Message Implementation Plan & Timeline Measurement Criteria 2. Monthly outreach efforts for 3 years. Monthly outreach efforts for 3 years. English- speaking adults Don’t dump down drains 2. Depending on survey results, could include events, website, newsletter, press releases, & stores 2. Annual survey, adding to Year 1 questions. Compare results to baseline survey. Year 1, 10% increase in knowing the water & HHW connection, & 10% increase in number of people using HHW. Ask for zip code & how residents heard about disposal at HHW.

11. Survey for Community Fair – Year 1 Never Rarely Sometimes Often Always Never Rarely Sometimes Often Always 1. How often does your household change vehicle fluids at home? 0 1 2 3 4 2.How often do you think of water pollution when you work on your car? 0 1 2 3 4 3. How do you dispose of vehicle fluids? Number them 1 – 3, with one being most often. garbage toiletgutterservice station garbage toiletgutterservice station HHWbackyard

12. Survey for Community Fair – Year 1 4. Do you believe vehicle fluids are harmful to you?  Yes  No 5. Do you believe vehicle fluids are harmful to the Bay? 5. Do you believe vehicle fluids are harmful to the Bay?  Yes  No 6. Where do you get information on car maintenance?  Newspaper  Newsletter  Web  Local store  Library Display  Booth at community events  Magazine, which one? 7. What is your zip code? 8. Your age?

13. Survey for Community Fair – Subsequent Years 9. Have you ever received information about disposing vehicle fluid? 9. Have you ever received information about disposing vehicle fluid?  Yes  No 10. If yes, where did you receive your information?  Newspaper  Newsletter  Web  Local store  Library Display  Booth at community events  Magazine, which one? 11. If yes to number 9, has the information triggered you to change how you dispose of vehicle fluids?  Yes  No

14. Task Targeted Audience Message Implementation Plan & Timeline Measurement Criteria

15. Task Targeted Audience Message Implementation Plan & Timeline Criteria