1. Gap Analysis and Recommendations for WRIA 8 Education and Outreach Strategy Annette Frahm Sage Enviro

2. Gap Analysis: Research Questions Where are gaps in implementation of Salmon Recovery Plans communications and outreach recommendations? Where are gaps in implementation of Salmon Recovery Plans communications and outreach recommendations? What can WRIA 8 do to improve implementation of recommendations? What can WRIA 8 do to improve implementation of recommendations?

3. Gap Analysis: Methodology Developed matrix: Developed matrix: Key salmon recovery issues Key salmon recovery issues Key behaviors Key behaviors Importance of behaviors to salmon recovery Importance of behaviors to salmon recovery Key audiences Key audiences Ease of behavior change Ease of behavior change Possible joint efforts Possible joint efforts Existing efforts Existing efforts

4. Gap Analysis: Methodology Obtained information about existing efforts from: Obtained information about existing efforts from: –Survey jurisdictions completed for WRIA 8 Progress Report –Follow-up interviews with several jurisdictions

5. Selected Findings Many cities are involved in: Many cities are involved in: –Lakeshore habitat (Lake WA Green Shorelines project) –Low-impact development –Volunteer restoration events –Natural yard care (STORM) –Auto maintenance, car washing (STORM)

6. Selected Findings: Gaps Less activity in: Less activity in: –Overall support for salmon recovery –Habitat on rivers and streams

7. Recommendations for Actions: Top Priorities 1.Support for salmon recovery 2.Lakeshore habitat (support existing effort) 3.Habitat on rivers and streams

8. 1. Support for Salmon Recovery Continue and enhance Salmon SEEson Continue and enhance Salmon SEEson Continue annual tour of habitat restoration projects for elected officials Continue annual tour of habitat restoration projects for elected officials Work on messaging to connect with other important issues Work on messaging to connect with other important issues

9. 2. Lakeshore Habitat Support existing Green Shorelines effort Support existing Green Shorelines effort

10. Green Shorelines Use workshop results to develop outreach strategy Use workshop results to develop outreach strategy –Possible audiences: lakeshore homeowners, real estate agents, contractors, landscapers –Possible strategies: technical assistance to property owners, demonstration projects Enhance web site information Enhance web site information

11. 3. Streamside Habitat Choose streamside property owners as new target audience for WRIA 8 Choose streamside property owners as new target audience for WRIA 8 Some cities have done work with this audience Some cities have done work with this audience –Bellevue: CAO workshops and handbook –Seattle: workshops, tech assistance, grants –Issaquah: workshops Several cities have expressed interest Several cities have expressed interest

12. Snohomish County Model for Streamside Homeowners Extensive research Extensive research –Audience segmentation: urban vs. rural –Motivators Kids, stewardship Kids, stewardship NOT salmon, water quality NOT salmon, water quality –Barriers to better streamside stewardship Out of sight, out of mind Out of sight, out of mind Time and money Time and money Fear of reprisal from county Fear of reprisal from county Dont know what natural is Dont know what natural is

13. Snohomish County (cont.) Lots of work on messaging: No charge. No inspectors. Just answers. Lots of work on messaging: No charge. No inspectors. Just answers. Mailings to recruit participants for workshops and tech assistance Mailings to recruit participants for workshops and tech assistance Workshops: 80% + implement one or more BMPs Workshops: 80% + implement one or more BMPs

14. Streamside Habitat: Proposed WRIA 8 Strategy Do research to find out behaviors, barriers and motivations Do research to find out behaviors, barriers and motivations –Start 2009 –Test Snohomish County research findings Use research results to enhance web site info and materials Use research results to enhance web site info and materials Look for grants and partners for possible outreach in 2010+ Look for grants and partners for possible outreach in 2010+