2. Who am I and what am I doing here? Johnny Rich Founder and publisher of Push Push is the UK’s leading independent resource for uni applicants Publisher of Real World, RGCC, etc

3. Unis in the UK Around 140 unis and 300 other HEIs Diverse choice About 2 million students About 80% are school-leavers Traditionally, students move away to study

4. What’s wrong with league tables? A false premise What makes a good university? What makes a bad university? Even if you knew what to measure, how do you do it? Who makes the league table and why? Are they any use at all?

5. What really matters to students? It depends on the student It’s up to them to decide What can we do? Explain what might matter Give students the details Speak plainly

6. Framing the message Push: Exceptional research and advice Detailed and comparative In a witty, accessible style Telling it like it really is

7. Reaching out Choose the right medium Play to its strengths Push reaches out through… The Push Schools Tour www.push.co.uk

24. Contact details Johnny Rich Publisher, Push & Real World Telephone: 00 44 20 7735 4900 or mobile 00 44 78 1111 4292 Email: johnny@push.co.ukjohnny@push.co.uk Web: www.push.co.uk and www.realworldmagazine.comwww.push.co.ukwww.realworldmagazine.com http://uk.linkedin.com/in/johnnyrich