1. Presented by: Kim Wright, Tyler Tipton, Logan Marcucci
P O T T E R Y B A R N
Presented by:
Kim Wright, Tyler Tipton, Logan Marcucci

2. Overview Business Timeline Company Overview
Store Environment and Website
Market Strategy and Competitors

3. Company Timeline Began in 1949, Lower Manhattan
21 PB stores bought by Williams-Sonoma, Inc. 1986
1987 First mailing of the Pottery Barn catalog
1995 PB gift registry is launched
January 1999 launched Pottery Barn Kids

4. Timeline cont…
2000 introduction to PB Bed and Bath and PotteryBarn.com is launched
2001 opened in Canada
2003 introduction of Pbteen catalog, PB design library, and launches Pbteen.com
2006 opens stores in Orlando, Chelsea and Portland

5. Company Overview Mission Statement Over 190 Stores nationwide
150 million catalogs a year
2006 William-Sonoma, Inc Net revenues increased to $3.7 billion
11.5% from Pottery Barn Kids
1.8% from Pottery Barn Brand

6. Store Environment Homey Environment: Website Everything is on Display
Relaxing music
Customized Stores
Website

7. Marketing Strategy Pottery Barn is a state of mind The Catalog
Customers make it their own
High quality, High Value
The Catalog
Primary advertising vehicle
Recent online traffic boost
PBteen and Pottery Barn Kids

8. Target Market Women who shop at Sears to women who shop at Nordstrom
Urban singles
20 to 35 year olds, with household incomes of $40,000 to $60,000
Country Nesters
Family Raisers
parents with children 1 to 12 years old for Pottery Barn Kids
children 13 to 19 years old and their parents with PBteen

9. Top Competitors Bed Bath & Beyond Pottery Barn Crate & Barrel
$6,617.4
Pottery Barn
$3,727.5
Crate & Barrel
$3,445.1
Pier 1 Imports
$1,623.2

10. Summary Business Timeline Company Overview
Store Environment and Website
Market Strategy and Competitors

11. Questions?