1. Arts Branding

2. Vision The Faculty of Arts at Assumption University of Thailand, envisions itself as: a Faculty of high academic standing known for its excellence in language education for business, culture and research with: qualified and dedicated instructors capable and determined students state-of-the-art courses and technologies an international teaching environment The Faculty of Arts at Assumption University of Thailand, envisions its graduates as: professionally competent, able to communicate effectively with people from other nations and to participate in globalization through their facility as bilinguals and their deep knowledge of other cultures, responsible leaders for economic progress in a just society, both in their exercise of citizenship and in their business activities, flexible and compassionate people who clearly live by their personal values, dare to think for themselves, and respond to new situations innovatively.

3. Enabling students: 1. To acquire business language skills for reading, writing and communicating. 2. To learn how to mutually appreciate and share cultural values with people of other nations. 3. To be professionally competent in business for economic progress and prosperity of the country. 4. To be morally sound and efficient in their business or professional practices. Mission

4. Identity and Strengths The Faculty of Arts, Assumption University was the first to offer a unique and balanced curriculum of business and languages. The Faculty’s multilingual and multicultural environment gives students an opportunity to maximize their language and communication skills. Students of Arts can opt for a third language education, which is a ‘plus’ qualification, for ASEAN, and global business community. The Graduates of Arts are language and business savvy.

5. 1. The Faculty of Arts was the first international program that offered a unique and well balanced curriculum of business and languages. Business English Business French Business Chinese Business Japanese Chinese for Economy and Trade Teaching Chinese as a Foreign Language (MA)

6. Languages in Business Contexts Business Conversation Listening and Speaking English for International Trade Chinese for Economy and Trade French for Tourism Chinese for Hotels English for Property Development Japanese for Airlines

7. Truly Multilingual, Truly Multicultural Faculty’s Uniqueness

8. Top 10 Languages Spoken in the World 1. Standard Chinese (Mandarin) – 1.3 billion 2. English – 1 billion 3. Spanish – 500 million 4. Hindi – 490 million 5. Standard Arabic - 255 million 6. Russian - 277 million 7. Bengali - 215 million 8. Portuguese - 240 million 9. Malay/Indonesia - 175 million 10. Japanese - 132 million 11. French - 200 million Source: Ethnologue

9. Language skills and ASEAN English is the sole official lingua franca of ASEAN Chinese is spoken in virtually every country of ASEAN

10. Our Identity Our language courses are designed to be used in business contexts (inspired by business). Our curriculum gives students the opportunities to explore and choose from various businesses. This will in turn become their inspiration to conduct their own business in the future.

11. Arts Au Language Education Business Inspiration