1. Connect with Lunar Science Delia L. Santiago at Communicating Astronomy to the Public Tuesday, March 16, 2010 Your Moon:

2. I work here

3. My mind lives here

4. A Vision for Lunar Science: When curiosity & context overlap Natural Curiosity/ Awe Natural Curiosity/ Awe Search for Meaning/ Scientific Method Search for Meaning/ Scientific Method Engagement in Science

6. What engages someone? AWE. Awe is strongly related to viralty. “What New York Times articles were forwarded the most?” Awe

7. Outline  Our Moon: The NASA Lunar Science Institute  Rich student experiences  Personal and vibrant content exchange  Citizen Science  An invitation to YOU

8. What is NLSI? The NASA Lunar Science Institute (NLSI) is…  A virtual institute: Highly integrated teams connected through advanced communications tools  7 funded US teams, 5 international partners  All things lunar, geared towards the needs of our space program

9. The NASA Lunar Science Institute

10. Student Programs  Website developed by high school students to engage the public in lunar science  NLSI Summer Internship programs

11. Social & Multi Media: Connect Make science commonplace Bring scientists down to Earth Develop community Share perspectives Engage

12. Knowledge is developed from people, and people are HUMAN (mostly) The general public and scientists are all “people”

13. Social Media

14. Multimedia As it Happened vodcasts NLSI podcast series in development Informal video clips Content distribution central and distributed NLSI Virtual Seminar Series

15. NLSI is a collaborator with the Citizen Science Alliance, from the makers of Galaxy Zoo, which has had hundreds of thousands of participants online. The next step: Citizen Science

16. NLSI is a partner in the Moon Zoo project, set to launch very soon. NLSI involvement: Science Team expertise and advising Educational & Outreach Efforts Closed Beta test NOW (ask me!)

17. Citizen Science Principles 1)can only be done via human crowd sourcing 2)will contribute to scientific literature 3)doable by all (with computer, no fancy equipment required)

18. Galaxy Zoo: Participation Motivation Astronomy Contribute Vastness

19. Public Engagement in Lunar Science How is it YOUR Moon?

20. Who gazes through the telescope? YOU.

21. Who talks with NASA? YOU

22. Who analyzes data? YOU.

23.  International– Strong EPO  We invite collaborators!  Collaboration:  We want to share resources, have broader dissemination of resources  If any of the projects here interest you, let us know!  Stay connected @NLSI on Twitter An Invitation to collaborate

24. Thanks: NLSI Team of Communicators NLSI Team Leads for Education/ Public Outreach (EPO) Stephanie Shipp shipp@lpi.usra.edu Lora Bleacher Lora.V.Bleacher@nasa.gov Kerri Beisser kerri.beisser@jhuapl.edu Douglas Duncan dduncan@colorado.edu Emily CoBabe-Ammann ecobabe@spaceeducation.org Cassandra Runyon runyonc@cofc.edu Marianne Mader marianne.mader@gmail.com Mahesh Anand m.anand@open.ac.uk Doris Daou, NLSI Director of Communications and Outreach Doris.Daou-1@nasa.gov The Entire Moon Zoo Team!

25. Be bold… The sky’s not the limit! http://lunarscience.nasa.gov Delia.L.Santiago@nasa.gov