1. LISTENING SKILLS April 9, 2014

2. Today Listening for lectures (continued). - Listening strategies: Transitions between ideas - Note taking: Using symbols

3. Announcement: Quiz 2 Quiz 2 will be held next Wednesday (April 16) Contents: - Listening for lectures TEXTBOOK: chapters 1 - 3

4. Note Taking Tip 1: Only write the most important words. You do not have time to write a word-for-word transcript of a lecture. You do not memorize every word you hear in a conversation. The same goes for a lecture.  Write only the words that contain important meaning for the lecture.

5. Note Taking Word types you usually don’t need to write: Pronouns – our, your, my, he Helping verbs – be, have, do Determiners/articles – a/an, the, this, these Prepositions – in, at, under, behind Conjunctions – and, but, so

6. p.7 Exercise 7 Professor says: In the past, the electronics market consisted mostly of men. My notes: In past, electronics market mostly of men.

7. p.7 Exercise 7 Professor says: Almost a third of the new and more innovative electronics are being sold to women. My notes: Almost third new more innovative electronics sold to women.

8. p.7 Exercise 7 Professor says: Businesses have only recently noticed the change in their customer base and are beginning to create new strategies to try to appeal to women. My notes: Businesses recently noticed change in customer base beginning create new strategies try appeal to women.

9. Note taking – Informal outline Organizing your notes into an informal outline: - Helps you remember information - Helps you organize the lecture notes - Lets you see importance of information - Lets you see relationships between pieces of information

10. Lecture My notes

11. Advertising > Emotional appeals in ad. - messages to create feeling about product e.g. soft drink ad people laughing at party holding soft drink. e,g,2: car ad well-dressed person driving expensive car beautiful scenery - Have good feeling about product

12. Topic: Advertising (causes of increase in advertising) > Number of ads are increasing - Avg. person sees 3000 ads/day. - Increasing number of new kinds of ads > New types of advertising 1. Advertisements in public places which previously had no ads - Ads in elevators, parks benches, schools i.e. shoe company logo on school books 2. Ads that don’t seem like ads - hidden ads i.e. celebrity who wears a t-shirt with a company’s logo. - Companies pay celebrities to wear their products - More cost effective than commercials 3. Product placement - Company pays to have products appear in movies and TV shows. i.e. actor drinks brand of drink in movie. > Ads from advertise’ perspective - New types of advertising has been good for advertisers - People complain but new types of ads still successful - In traditional ads, audience can avoid (i.e. TV commercials) - Innovative ad approach (i.e. hidden ads) can get more consumers’ attention - If consumers don’t are not aware of advertising, companies less likely to lose consumers > Reasons for increase in new adverting 1. Spread of new kinds of entertainment. - Since 1990s, many cable channels (i.e. CNN, ESPN) - More channel choices meant consumers could avoid TV ads more easily - As a result, advertisers looked for new places for ads. 2. Technology - Development new technology led to new ways to advertise i.e. ads at baseball games that are only viewable on TV.

13. Topic: Advertising (causes of increase in advertising) > Number of ads are increasing - Avg. person sees 3000 ads/day. - Increasing number of new kinds of ads

14. > New types of advertising 1. Advertisements in public places which previously had no ads - Ads in elevators, parks benches, schools i.e. shoe company logo on school books 2. Ads that don’t seem like ads - hidden ads i.e. celebrity who wears t-shirt with company’s logo. - Companies pay celebrities to wear their products - More cost effective than commercials 3. Product placement - Company pays to have products appear in movies and TV shows. i.e. actor drinks a brand of drink in a movie.

15. > Ads from advertise’ perspective - New types of advertising has been good for advertisers - People complain but new types of ads still successful - In traditional ads, audience can avoid (i.e. TV commercials) - Innovative ad approach (i.e. hidden ads) can get more consumers’ attention - If consumers not aware of advertising, companies less likely to lose consumers

16. > Reasons for increase in new adverting 1. Spread of new kinds of entertainment. - Since 1990s, many cable channels (i.e. CNN, ESPN) - More channel choices meant consumers could avoid TV ads more easily - As a result, advertisers looked for new places for ads. 2. Technology - Development new technology led to new ways to advertise i.e. ads at baseball games that are only viewable on TV.

18. Lecture discussion p. 21: Discuss 1, 2, & 3.

19. Lecture questions (p. 19) Try to answer these questions using your lecture notes. - Check the answers on the course website (“Files” section)

20. Unit 2: Sociology Chapter 3: Work habits in the U.S.

21. What is this called? Source: kommein.comkommein.com

22. Multitasking: Doing several things at once. 1. Does this picture give the true idea about work in modern, developed countries (like Korea, or the U.S.)? 2. How does multitasking affect you personally?

23. Lecture language: Transitioning to a new idea: Let me start with modern work place activities. I want to focus on lunchtime behavior at modern corporations.

24. Signal the end of one idea and beginning of the next Signal the end of one idea and beginning of the next: Now that we have talked about modern workplace activities, let’s talk about how longer hours affect family life. That’s enough about modern workplace activities. Let’s go to the next point. Let’s move on to after work activities for employees of large companies.

25. p. 27 Exercise 4

26. p. 28 Exercise 5 1. b 2. c 3. a

27. p. 28 Exercise 6 1. Transition lecture language: New idea: first, let’s look at… the family that I used in my study

28. p. 28 Exercise 6 2. Transition lecture language: New idea: let me start with… the example of the grandmother

29. p. 28 Exercise 6 3. Transition lecture language: New idea: now, let’s move on to talk about… the trend that we see these days

30. p. 28 Exercise 6 4. Transition lecture language: New idea: OK, now that we’ve talked about… let’s talk about… the differences in work and leisure between the generations.

31. Note-taking: Using symbols Using symbols lets you take notes more quickly, which allows you to follow the lecture better. i.e., Notes: # work hours @ final exam time. Professor said: The number of work hours increases at final exam time.

32. Some common symbols

33. p. 29 – Exercise 8 Sample notes using symbols NOTE: Before checking the next slide, complete Exercise 8 in your book. - If your notes are slightly different from the samples, that is OK.

34. p. 29 – Exercise 8 Sample notes using symbols

35. More symbols http://www.port.ac.uk/media/contacts-and- departments/student-support- services/ask/downloads/Helpful-abbreviations-for-speedy- note-taking.pdf

36. Homework Check the website. 1. Do background reading on p. 25 & vocabulary exercises on p. 26 2. Watch the chapter 3 lecture and take notes using: - informal outline style - symbols (where possible) 3. Answer questions on p. 31 Deadline: Tomorrow (11:59 pm)