1. Media analysis Movie trailers

2. …Movies are pervasive, because they reach us when our guard is down, because we unconsciously relate so many choices in our lives to the stories they tell, their influence is like that of folk tales three hundred years ago.

3. Today’s Checklist Introduction to series of paragraphs on Stand Your Ground Media analysis introduction Group catch-up

4. Series of paragraphs You will write a series of paragraphs on Jonathan’s character development in the novel Follow the outline All work will be completed in class

6. Introduction What story is the following commercial telling? What story is the following commercial telling? Jordan: Love the Game Jordan: Love the Game Jordan: Love the Game Jordan: Love the Game Movies and You Movies and You Complete the “Anticipatory Set” Complete the “Anticipatory Set”

7. The trailer Did you know… Did you know… That movie trailers used to be shown at the end of the feature film? That movie trailers used to be shown at the end of the feature film? The Motion Picture Association of America sets a limit of 2.5 minutes for trailers The Motion Picture Association of America sets a limit of 2.5 minutes for trailers This was changed when patrons would not stay until the end of a film to see the trailers You could watch up to 18 minutes of previews before watching the feature film

8. The trailer The goal of a movie trailer is to create “buzz”, to convince viewers that the movie is a “must see” The goal of a movie trailer is to create “buzz”, to convince viewers that the movie is a “must see” What catches your attention in a movie trailer? What catches your attention in a movie trailer? It has to make you want to dip into your pocket and spend $12 on a movie ticket! It has to make you want to dip into your pocket and spend $12 on a movie ticket!

9. Sampling Watch the following trailer Watch the following trailerfollowing trailerfollowing trailer What do you like most about it? What do you like most about it? What do you like least about it? What do you like least about it? The bottom line The bottom line Does it make you want to see the film? Does it make you want to see the film?

10. World Splash Ingredients for a catchy movie trailer? Ingredients for a catchy movie trailer? Which of these are most important for a teen audience? Which of these are most important for a teen audience?

12. The beauty of editing Movie trailers aimed at young children and teen audiences may omit blood Movie trailers aimed at young children and teen audiences may omit blood Adult movies feature blood and violence Adult movies feature blood and violence Trailers are rated just like movies e.g., PG, PG13 Some images are too violent for young television viewers Violent images can only be shown later in the evening, when young viewers are asleep

13. Special effects Mash-up: Mash-up: Transforminators Transforminators Transforminators What different effects are used in trailers for specific film genres? What different effects are used in trailers for specific film genres? Action movies: thumping, explosions Action movies: thumping, explosions

14. Comedy Musical Crime/gangster Drama Film genres See the list of various film genres See the list of various film genres Which of the genres is your favourite? Which of the genres is your favourite?

15. You call the shots Describe three typical scenes or shots that are likely to be included in a movie trailer for the genre of yoru choice Describe three typical scenes or shots that are likely to be included in a movie trailer for the genre of yoru choice Share your selections with the class Share your selections with the class Do not reveal your genre! Do not reveal your genre! The class will have to guess your genre based on your selections The class will have to guess your genre based on your selections

16. Marketing appeal Many movie studios will adapt their trailers to appeal to tweens and teens Many movie studios will adapt their trailers to appeal to tweens and teens The second instalment of Twilight raked in $709 million in box office sales The second instalment of Twilight raked in $709 million in box office sales What features are exaggerated or omitted? What features are exaggerated or omitted? Why would marketers choose to show scenes of danger or violence? Why would marketers choose to show scenes of danger or violence?

17. Big question What values and messages are portrayed in trailers that are aimed at teens?

18. Group catch-up 3 groups Go through notes to see where catch- up is needed