1. Marketing Plans For 2011 People don’t plan to fail, they just fail to plan

2. Copyright 2010 Advanced Automation Designing Funding Promoting Tracking 4 3 2 1 Our Goal In This Class

3. Copyright 2010 Advanced Automation Designing What are you passionate or knowledgeable about? How many prospects are there? What is the average size account? Who is the competition? How much money do you want to make? What do the carriers want? How competitive are they? Who is going to sell it? Your marketing plan should be a detailed schematic that covers every aspect of your marketing efforts.

4. Copyright 2010 Advanced Automation Carriers Co-op dollars Direct payment for costs You need a clear plan with financial projections Producers Commission Direct cost Mailing lists Postage Brochures Funding There will always be costs associated with a marketing plan. Decide up front where the money will come from.

5. Copyright 2010 Advanced Automation Internet Landing Pages Search Engine Optimization Webinars Webcasts Lunch & Learn Promoting How will you spread the word to your target markets to promote your marketing plan?

6. Copyright 2010 Advanced Automation Promoting How will you spread the word to your target markets to promote your marketing plan?

7. Copyright 2010 Advanced Automation Tools Coolers Magnetic car signs TV screens Promoting How will you spread the word to your target markets to promote your marketing plan?

8. Copyright 2010 Advanced Automation In Person Centers of influence Seminars Trade Shows Cold Calls Promoting How will you spread the word to your target markets to promote your marketing plan?

9. Copyright 2010 Advanced Automation Advertising Commercials Newspaper Professional Magazines Direct mail Promoting How will you spread the word to your target markets to promote your marketing plan?

10. Copyright 2010 Advanced Automation Agency Management System Spreadsheet Progress Reports Open for Questions Tracking If you don’t keep score then why play the game? It is critical that you have a system to measure your results and profits.