2. By: Tien Le

3. History of A&F Company Company founded on June 4, 1892 by:  David Abercrombie (Founder)  Ezra Fitch (Co-founder) Purchased by The Limited Inc. in 1988  The Limited Inc. now known as Limited Brands Currently owned by:  Mike Jeffries (CEO) Tien Le, Section 621

4. Key Contributors of A&F David Abercrombie (Founder) Mike Jeffries (CEO) Ezra Fitch (Co-Founder) Tien Le, Section 621

5. Important Information A&F is a American Lifestyle company that:  Specializes in Casual Luxury The company includes four brands:  Abercrombie & Fitch, Abercrombie, Hollister Co., RUEHL No. 925. A&F Company operates 984 stores in U.S Tien Le, Section 621

6. Target Groups Tien Le, Section 621 ABERCROMBIE  Targets kids from ages 7-14 HOLLISTER CO.  Targets teens from ages 14-18 ABERCROMBIE & FICTH  Targets college students from ages 18-22 RUEHL NO.925.  Targets people from ages 22-35 ABERCROMBIE  Targets kids from ages 7-14 HOLLISTER CO.  Targets teens from ages 14-18 ABERCROMBIE & FICTH  Targets college students from ages 18-22 RUEHL NO.925.  Targets people from ages 22-35

7. Stock Chart Tien Le, Section 621

8. Fun Facts About A&F Tien Le, Section 621 Employment  The A&F employees are recognized as attractive, self-confident young individuals who represent the A&F lifestyle, "in-store models". Stores located world wide  U.S, Canada, and United Kingdom Gilly Hicks is an upcoming brand from Abercrombie & Fitch and will be released in Jan. 2008

9. Abercrombie Homepage Tien Le, Section 621 The Abercrombie website includes apparels like:  Jeans, Shirts, Jackets, Sweaters, Cologne/Perfume, Shorts, Outerwear, Accessories and etc. Mailing List  Join A&F’s mailing list to keep up to date on what's new at Abercrombie & Fitch by providing your email address Media  You can click and hear A&F’s playlist of music selections featured on A&F website

10. Bibliography Tien Le, Section 621 www.google.com www.wikipedia.com www.abercrombie.com Finance.yahoo.com

11. Information Contact Tien Le, Section 621 www.Abercrombie.com Visit the site at