2. TARYN NICHOLS 1055-611 9/19/07 Abercrombie & Fitch “Casual Luxury”

3. What is Abercrombie & Fitch? Taryn Nichols 1055-611 Who: David Abercrombie and Ezra Fitch were cofounders of the Abercrombie & Fitch Co. clothing brand See the “Who’s” of today’s A&FWho’s What: Clothing company advertising “Casual Luxury” with target buyers of 18-22 years old When: Founded June 4 th, 1892 Where: Headquartered in Albany, New York Where Else: 984 stores in US and world-wide

4. Abercrombie & Fitch Stores Taryn Nichols 1055-611 Employees usually recognized as meaning A & F usually hires Infamous for playing loud dance music. Women retail outsells men retail by a ratio of 2:1 “Elite” A & F stores (prestigious stores) found in Ala Moana in Honolulu, Aventura in Miami, and South Street Seaport in New York. “in-store models” “attractive, self-confident people.”

5. A & F References in Popular Culture Taryn Nichols 1055-611 Band “LFO” sings a song about a boy named Rich who fell in love with an A & F model Bob Peck wrote a song about A & F’s raging prices, and that he in the song, planned on marrying a wealthy, yet ugly woman, wanting to seize her father's possessions to be able to shop at the store. Movie “John Tucker Must Die” displays John Tucker wearing A & F shirts, having the A & F Moose logo shown in scenes “Shrek the Third” has a store named “Aberzombie & Witch.”

6. A & F Average Women’s Prices Taryn Nichols 1055-611 Tank top: $34.50 Long-sleeved t-shirt: $34.50 Sweater: $59.50 A&F Logo t-shirt: $24.50 Polo: $39.50 Button-down shirt: $69.50 Winter jacket: $178.00 Jeans: $79.50 Flip-flops: $19.50 Belt: $39.50 $ $ $ $ $ See the clothes

7. Pictorial View of Clothes Taryn Nichols 1055-611 Button- Logo T-shirt Sweater Winter Coat down Flip-flopsPolo Tank Top Jeans Belt $ Back to prices

8. A & F: Controversial Clothing Taryn Nichols 1055-611 Women & Girls Foundation of Southwest Pennsylvania “girl-cotted” A & F due to a t-shirt reading, USA Men’s Gymnastics coach announced A & F boy-cot for a shirt reading, with a male gymnast hanging from gymnastic rings. Ethnics groups were to boy-cot A & F due to a shirt that read, displaying two Asians on the shirt. West Virginia governor proposed to boy-cot A & F when a shirt read implying incest. “Who needs brains when you have these?” “L is for Loser,” “Wong Brothers Laundry Service—Two Wongs Can Make It White,” “It's All Relative in West Virginia.”

9. Stock Chart – Abercrombie & Fitch – Last Two Years Taryn Nichols 1055-611

10. Organizational Chart of Positions Taryn Nichols 1055-611 [Mr. Michael S. Jeffries] Chairman, Chief Exec. Officer and Chairman of Exec. Committee [Mr. Michael W. Kramer] Chief Financial Officer, Chief Accounting Officer and Exec. VP [Ms. Diane Chang] Exec. VP of Sourcing [Ms. Leslee K. Herro] Exec. VP of Planning & Allocation [Mr. David L. Leino] Sr. VP of Stores Return Return to What is A&F

11. Taryn Nichols 1055-611 A & F Jeans: $79.50 A & F Logo t-shirt: $24.50 A & F Flip-flops: $19.50 Feeling in A & F Clothing: …priceless…? For more information please visit www.abercrombie.com. Luxurious