1. Marc Luyckx Ghisi CBA Dean, Zagreb 1 IFL Brussels April 24 2006 WHY IS BUSINESS CHANGING? Marc LUYCKX GHISI Dean « CBA Business School »ZAGREB Brussels dean@cba.com.hr

2. Marc Luyckx Ghisi CBA Dean, Zagreb 2 IFL Brussels April 24 2006 A SHARP TRANSFORMATION… (Peter DRUCKER)

3. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb3 Every few hundred years in Western History there occurs a sharp transformation. Within a few short decades, society rearranges itself : its worldview (paradigm), its basic values, its social and political structures, its arts, its key institutions. Fifty years later there is a new world.” Peter DRUCKER: “Post Capitalist Society”. p.1.

4. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb4 Transition to Transmodern Death ?

5. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb5 One of the most fundamental shifts “We are living through one of the most fundamental shifts in History: “We are living through one of the most fundamental shifts in History: a change in the actual belief structure of Western Society. a change in the actual belief structure of Western Society. No economics, political or military power can compare with the power of a change of mind. No economics, political or military power can compare with the power of a change of mind. By deliberately changing their images of reality, people are changing the world.” Willis HARMAN Stanford Research Institute, Founder of the “World Business Academy” (+1997) By deliberately changing their images of reality, people are changing the world.” Willis HARMAN Stanford Research Institute, Founder of the “World Business Academy” (+1997)

6. Marc Luyckx Ghisi CBA Dean, Zagreb 6 IFL Brussels April 24 2006 FIVE LEVELS OF CHANGE

7. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb7 1. Humanity is in danger of collective death although we have money and technology 2. End of the Patriarchal values (Command, control) 3. End of “Modernity”. “Transmodernity” = the best of premodern and modern. post secular, flat, tolerant, new level of resp. & consciousness. 4. Knowledge society as a turbo of change 5. Crisis of all institutions.

8. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb8 The Iceberg of Change Level 5 : Credibility gap of all Institutions is increasing dramatically… Level 1 : Danger of collective death Level 2 : End of Patriarchal myths, sacred and values Level 3: End of Modernity: REASON Only Truth, Science, Violence, Pyramids, Control Level 4 : The knowledge society : post- capitalist society (Drucker)

9. Marc Luyckx Ghisi CBA Dean, Zagreb 9 IFL Brussels April 24 2006 LEVEL 1: HUMANITY IS IN DANGER OF COLLAPSE

10. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb10 WorldWatch Institute Washington “Our global economy is outgrowing the capacity of the earth to support it, moving us ever closer to decline and possible collapse…. “Our global economy is outgrowing the capacity of the earth to support it, moving us ever closer to decline and possible collapse…. “We have the technologies needed to build the new economy…” “We have the technologies needed to build the new economy…” Lester BROWN: “Plan B 2.0” Norton NY, London Lester BROWN: “Plan B 2.0” Norton NY, London 2006. Presentation text on the cover. 2006. Presentation text on the cover.

11. Marc Luyckx Ghisi CBA Dean, Zagreb 11 IFL Brussels April 24 2006 Level 2: END OF PATRIARCHAL VALUES

12. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb12 From Matrilinear to Patriarchal MATRILINEAR(-3500) MATRILINEAR(-3500) Woman= Goddess, Woman= Goddess, snake = her power snake = her power SACRED = LIFE tree, blood, birth… SACRED = LIFE tree, blood, birth… Sexuality+Pleasure Sexuality+Pleasure Power = life giving Power = life giving Beauty + art Creativity Beauty + art Creativity PATRIARCHAL PATRIARCHAL God the Father God the Father women infer + sin. women infer + sin. SACRED= Violent DEATH,blood,cross… SACRED= Violent DEATH,blood,cross… Sex pleasur impure Sex pleasur impure Power = to kill Power = to kill Ascetism is better Ascetism is better

13. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb13 INFLUENCE on RELIGIONS Patriarchal values are below the religions Patriarchal values are below the religions In theory Religions can adapt. Jesus and Mohammed were definitely more post patriarchal that their followers. (“Da Vinci Code”!) In theory Religions can adapt. Jesus and Mohammed were definitely more post patriarchal that their followers. (“Da Vinci Code”!) Will Religions adapt to post patriarchy ? Will Religions adapt to post patriarchy ? Or will the XXIst century be spiritual-post religious? Or will the XXIst century be spiritual-post religious?

14. Marc Luyckx Ghisi CBA Dean, Zagreb 14 IFL Brussels April 24 2006 Level 3: TOWARDS TRANSMODERNITY

15. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb15 Pre-Modern to Modern PRE-MODERNMODERN COSMOS = object GOD Clergy Government Men Women REASON Economist Government Men Women COSMOS = sacred

16. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb16 From Modern to Transmodern MODERNTRANSMODERN Cultures Centre is empty Men part of COSMOS Men ‘above’ the COSMOS REASONEconomist Government Men Women

17. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb17 From Modern to Transmodern New Definition of TRUTH MODERN Pyramidal Pyramidal Intolerant Intolerant Rational = truth Rational = truth Secular (France) Secular (France) Disenchanted Disenchanted NOT Responsible NOT Responsible No conscious of whole No conscious of wholeTRANSMODERN Round table + Hole Round table + Hole Radical tolerance Radical tolerance Truth exist=“void” Truth exist=“void” Post secular Post secular Re-enchanted Re-enchanted Collective responsibility Collective responsibility New level of consciousness New level of consciousness

18. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb18 MODERN and TRANSMODERN NEW DEFINITION OF SCIENCE MODERN SCIENCE Objective + TRUE Objective + TRUE Rational = OK Rational = OK Value free Value free No societal response No societal response Analytic Disciplines Analytic Disciplines Offer approach Offer approach Engineering Human Mind Engineering Human MindTRANSMODERN Subjective + poetic Subjective + poetic Complex, metarational Complex, metarational Values are carried Values are carried Civil society involvement Civil society involvement Transdisciplinary Transdisciplinary Demand approach Demand approach All possible NOT OK All possible NOT OK

19. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb19 Modern & Transmodern : New Management of violence MODERN STATE Non-violence inside State Borders Non-violence inside State Borders Official Violence outside borders Official Violence outside borders WAR is normal policy (Clausewitz) WAR is normal policy (Clausewitz) Member STATES + US Member STATES + US TRANSMODERN State Non violence Between States (EU = success) Non violence Between States (EU = success) Normal Policy = Non- violent negotiation Normal Policy = Non- violent negotiation WAR is latest resort + Just WAR is latest resort + Just EU Foreign Policy? EU Foreign Policy?

20. Marc Luyckx Ghisi CBA Dean, Zagreb 20 IFL Brussels April 24 2006 Level 4 : THE KNOWLEDGE SOCIETY

21. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb21 DEFINITIONS Data: Mainly facts about things or records (eg in databases) also what is on the WWW, it may be structured and/or unorganised Data: Mainly facts about things or records (eg in databases) also what is on the WWW, it may be structured and/or unorganised Information: Data that may be already sorted eg by Google™. There is an overabundance of this. Information: Data that may be already sorted eg by Google™. There is an overabundance of this. Knowledge: is data and information ‘processed’ by human cognitive systems and passed out Knowledge: is data and information ‘processed’ by human cognitive systems and passed out Human brain and networks are the NEW TOOLS of PRODUCTION Human brain and networks are the NEW TOOLS of PRODUCTION Wisdom, Knowledge are less common. Perhaps there is not enough. Wisdom, Knowledge are less common. Perhaps there is not enough.

22. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb22 Knowledge society= Post capitalist? (Peter Drucker 1993)  This new economy is POST CAPITALIST because capital becomes less important than knowledge in the value creation process  Value creation is linked to knowledge applied to knowledge.  This new tool of production is more important than capital and technology.

23. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb23 NEW VALUE CREATION PROCES INDUSTRIAL SOC. INDUSTRIAL SOC. Add value to object Add value to object From steel to car ! From steel to car ! Tool is Machine Tool is Machine Humans are cost Humans are cost Management is machine-centered Management is machine-centered Machine is central Machine is central KNOWLEDGE SOC. KNOWLEDGE SOC. Create new K Create new K From data, info to K From data, info to K Tool is Human brain in Networks Tool is Human brain in Networks Humans are capital Humans are capital Management is Human-centered Management is Human-centered Machine is at service Machine is at service

24. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb24 BEYOND TRADE (I) If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing. If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing.

25. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb25 BEYOND TRADE (II) INDUSTRIAL SOC. INDUSTRIAL SOC. Free trade of objects Free trade of objects Industrial structure Industrial structure Pyramids Pyramids Unemployment Unemployment Pollution Pollution Quantitative growth Quantitative growth KNOWLEDGE SOC. KNOWLEDGE SOC. Free sharing of knowl. Free sharing of knowl. Post-industrial-capitalist. Post-industrial-capitalist. Network =value creation Network =value creation Self-creation of my job Self-creation of my job Immaterialization of prod. Immaterialization of prod. Qualitative growth Qualitative growth

26. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb26 ANOTHER ECONOMY(I)  Quality of knowledge is more important than quantity.  Progres becomes more qualitative than quantitative.  Measurements are more qualitative: “Intangible” value are increasing

27. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb27 ANOTHER ECONOMY (II) Secrecy and patenting are in crisis Secrecy and patenting are in crisis From “Win-Loose” to “Win-Win” From “Win-Loose” to “Win-Win” From “exclusion” to “inclusion” From “exclusion” to “inclusion” From Logic of war to logic of love ! From Logic of war to logic of love ! From “command and control” to “enabling creativity and sharing” From “command and control” to “enabling creativity and sharing”

28. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb28 ANOTHER MANAGEMENT Human capital is central because it is caring for the tool of production: Please come back! Human capital is central because it is caring for the tool of production: Please come back! Thus Management : shifts 180° towards human centeredness = more creativity- centred, gender & culture – centred. Thus Management : shifts 180° towards human centeredness = more creativity- centred, gender & culture – centred.

29. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb29 ANOTHER SYSTEM OF MEASUREMENTS « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden) « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden) They are becoming more and more important in the knowledge society They are becoming more and more important in the knowledge society Because the knowledge society is about knowledge which is immaterial, intangible and qualitative. Because the knowledge society is about knowledge which is immaterial, intangible and qualitative.

30. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb30 A NEW CONCEPT : INTANGIBLE ASSETS (I) Intangibles assets = Intangibles assets = –Know how, –Reputation, –Trust in the company, –Structure of the company, –Strategy (balanced scorecards) –Relations with personnel, –Relations with clients,

31. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb31 A NEW CONCEPT : INTANGIBLE ASSETS (II) Relation with civil society Relation with civil society Relation to environment Relation to environment Relation to our collective Future and sustainability Relation to our collective Future and sustainability But also quality of the Networks But also quality of the Networks

32. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb32 NEW TOOLS OF PRODUCTION  1st Tool of production =Human brain : Knowledge is produced by human brain which digests data and information and creates knowledge.  2 d tool of production =Networks : Knowledge is increased only by sharing in a network. This is an inclusive logic. (love).

33. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb33 MEASURING INTANGIBLE ASSETS ? Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Today a company is measured more and more by its intangible assets. Today a company is measured more and more by its intangible assets. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. See also Neskey: www.neskey.com See also Neskey: www.neskey.comwww.neskey.com

34. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb34 GROWING IMPORTANCE OF INTANGIBLE ASSETS (II)

35. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb35 Intangible indicators grow Transparency ICT Proliferation Financial indicators remain important Non-financial indicators grow in importance Potential for greater participation and wider accountability 199020062015

36. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb36 CONCLUSION : NETWORKS AS CRUCIAL INTANGIBLE ASSET Networks increase creativity in K product. Networks increase creativity in K product. Networks are part of the NEW TOOL of PRODUCTION. Networks are part of the NEW TOOL of PRODUCTION. It is crucial to be active participant in excellent networks It is crucial to be active participant in excellent networks As individual As individual As a company As a company It is not an option: it is indispensable It is not an option: it is indispensable

37. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb37 CONCLUSION (II): NEW VALUES… Underlying values needed in the industrial capitalist society are freedom, initiative, ceativity… Underlying values needed in the industrial capitalist society are freedom, initiative, ceativity… NEW (more feminine)Values are needed: NEW (more feminine)Values are needed: –Freedom (of sharing) –Solidarity, Caring, Respect –Transparency –Concern for the Common Good

38. Marc Luyckx Ghisi CBA Dean, Zagreb 38 IFL Brussels April 24 2006 LEVEL 5 : EU AS THE FIRST TRANSMODERN POLITICAL STRUCTURE

39. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb39 History of the EU : 1 Monnet refuses Council of Europe 1949 Monnet refuses Council of Europe 1949 Monnet & Adenauer May 9 1950. Monnet & Adenauer May 9 1950. Coal & Steel Treaty 1951. Coal & Steel Treaty 1951. Failure of Community of Defense 1954. Failure of Community of Defense 1954. Treaty of Rome 1957. Treaty of Rome 1957. Single Act, Maastricht, Amsterdam, Nice. Single Act, Maastricht, Amsterdam, Nice.

40. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb40 History of the EU : 2 Under Delors 1985-1995: Under Delors 1985-1995: –+ social policy : social fund for poor citizens –+ devpt Policy for the ACP (“Lomé”) –+ regional policy solidarity/ poor regions –+ Environment policy overarching all ! –+ Cultural policy not very rich! –+ abolition of visas ( “Schengen”) –+Foreign Policy + Defense & Security Policy

41. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb41 History of the EU : 3 1999: Commission is killed by the European Parliament. 1999: Commission is killed by the European Parliament. Hence period of Retreat and fear… Hence period of Retreat and fear… 2000- 2005: is “Free Market” period, although = obsolete “industrial” concept. 2000- 2005: is “Free Market” period, although = obsolete “industrial” concept. 2006- 2010: Transitions and dangers? 2006- 2010: Transitions and dangers?

42. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb42 The EU = first transmodern entity Alliance of non-violence between States Alliance of non-violence between States In a global world we need non violence between States. Success of EU model. In a global world we need non violence between States. Success of EU model. –New Foreign policy ? –New Defense and Security policy ? –Importance of International Human rights ? –New economic policy: Lisbon (I) ? –Global actor for “Sustainable” economics ?

43. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb43 Paradigm shift in Foreign Policy 1 Premod.Modern Trans + Trans - 1. State EmpireState Post - State EU Anarchy 2. Foreig Policy Conquer Econom interests For pol internal Anarchy 3. Power LandCapitalKnowledManipul 4. Interf ColoniesNo/trade Hum Rig Maffias 5.Nat. Interest ImperialState Com. Good Relig. Expans.

44. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb44 Paradigm shift in Foreign Policy 2 Premod.Modern Trans + Trans - 7.BorderExtendFixedPorousParadig 8.SecuritRelativeDeterrenSharingNewCon 9.Religio Pope =1 SepareDistingoClash 10.SecrstrategyStrategyNOPseudo 11.GoveForceEconomHonestManipul

45. Marc Luyckx Ghisi CBA Dean, Zagreb 45 IFL Brussels April 24 2006 US & EUROPEAN DREAMS DECLINE AND RAISE

46. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb46 US and EU DREAMS : 1 American Dream American Dream –Politics Modern State (1800) Modern State (1800) Independance Independance War & death penalty War & death penalty –Science & Technol. Always good Always good Modern approach Modern approach European Dream European Dream –Politics Transmodern (2010) Non-violent pact No war & negotiation –Science & Technol To be monitored Transmodern approach

47. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb47 US and EU DREAMS : 2 AMERICAN DREAM AMERICAN DREAM –Business $ is God’s blessing $ is God’s blessing New Transmod. Busin. New Transmod. Busin. –Economy Freedom = Propriety Freedom = Propriety Free Trade as religion Free Trade as religion EUROPEAN DREAM EUROPEAN DREAM –Business Burden of proof on B Transmodern Busin. –Economy “Free Trade” + Social Sharing in networks?

48. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb48 US and EU DREAMS : 3 US DREAM US DREAM –Environment Against US freedom Against US freedom National approach National approach Burden on consumer Burden on consumer –Human rights National approach National approach –Integration process By indentification (//F) By indentification (//F) EU DREAM EU DREAM –Environment Sustainability is norm World Consciousness “Precaution principle” –Human rights Global & transnational –Integration process capitalize on diversity

49. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb49 US and EU DREAMS : 4 AMERICAN DREAM AMERICAN DREAM –Work Life for work Life for work Time efficiency+doing Time efficiency+doing More efficient More efficient –National identity God given mission God given mission –Death Instinct (Rifkin!) Consume without care Consume without care No care for survival No care for survival EUROPEAN DREAM EUROPEAN DREAM –Work Work for life Quality of life, being Less efficient –Multi level identity Our common survival –EU = Life project Non-violence project Also towards nature Global ethics

50. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb50 EU dream and citizens Are citizens aware of the EU dream? Are citizens aware of the EU dream? Are the governments speaking about transmodern dimension? Are the governments speaking about transmodern dimension? Why are Europeans so skeptical? Why are Europeans so skeptical? Are they aware of the transmodern quality of their dream? Are they aware of the transmodern quality of their dream? Are the EU governments getting the dream? Are the EU governments getting the dream?

51. Marc Luyckx Ghisi CBA Dean, Zagreb 51 IFL Brussels April 24 2006 CHAPTER 4: A NEW MISSION FOR THE BUSINESS ?

52. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb52 CIVIL SOCIETY DEMOGRAPHY TECHNOLOGY INSTITUTIONS ! INSTITUTIONS & TECHNOLOGICAL CHANGE See: Jean François Rischard, Vice President of the World Bank Paris. Civil society is squeezed between the full speed of technological and demographical changes…and the immobility of the institutions.

53. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb53 Confronting the anguish of change Acceptation of the Transformation Cloud of deep transformation of our world societies NEUROTIC: There is NO change PSYCHOTIC: Everything changes

54. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb54 Dangers of the Stress of change If the transformation is not analyzed properly and if our Stress is not faced and analyzed properly…. If the transformation is not analyzed properly and if our Stress is not faced and analyzed properly…. Our collective subconscious could lead us exactly towards the catastrophe we want to avoid. Our collective subconscious could lead us exactly towards the catastrophe we want to avoid.

55. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb55 BUSINESS AND STRESS Example: war on terrorism. Seems to foster more anger and terrorism, and “clash of civilizations”. Exactly the opposite result. Example: war on terrorism. Seems to foster more anger and terrorism, and “clash of civilizations”. Exactly the opposite result. Like persecution of Christians Like persecution of Christians Are business leaders more able to confront the changes? Are business leaders more able to confront the changes? What is their mission today? What is their mission today?

56. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb56 BUSINESS AND ETHICS : A NEW RELATION Industrial objects are “tangibles” & ethically neutral. Industrial objects are “tangibles” & ethically neutral. Knowledge is IMMATERIAL, “intangible” & always linked to a meaning Knowledge is IMMATERIAL, “intangible” & always linked to a meaning And thus to ethics. And thus to ethics. Producing knowledge thus involves a meaning and a business reputation = an “intangible” asset. Producing knowledge thus involves a meaning and a business reputation = an “intangible” asset.

57. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb57 EU : ONLY 5 % ARE CHANGING 95 % of the EU Business leaders stick to the old industrial strategies: 95 % of the EU Business leaders stick to the old industrial strategies: –More capital + advanced technology 5 % of the EU Business leaders change really their strategy: 5 % of the EU Business leaders change really their strategy: –Capital+ Technology.+human creativ –Enterprise in Network :win-win strat. –Personnel is not a cost but key asset

58. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb58 US: 10 % SURVIVED THE CRASH Verna ALLEE: Verna ALLEE: ˝In US, only those 10% have survived the dot.com crash: Example: CISCO˝ ˝In US, only those 10% have survived the dot.com crash: Example: CISCO˝ ˝Because they have changed : ˝Because they have changed : –The tools (ICT) –The structure of their enterprise –The underlying vision of their scope and values˝.

59. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb59 Four definitions of entrepreneurship 1. Agrarian : Conquer More land 2. Industrial : Conquer Markets. CEO controls and knows. 3. Knowledge entrepreneur : cares for human capital, fosters creativity, Sustainable. Facilitator. 4. “Spiritual” entrepreneur: conscious of his mission towards the Common Good of Humanity.

60. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb60 Challenges for Business? Administrations and politicians are slow to understand and adapt to the change. Administrations and politicians are slow to understand and adapt to the change. Business is sometimes more quick to grasp the changes and to adapt. Business is sometimes more quick to grasp the changes and to adapt. Business has perhaps a crucial role in warning politicians and showing the way forward? Business has perhaps a crucial role in warning politicians and showing the way forward?

61. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb61 Some good Books… Peter DRUCKER: “Post capitalist society”, Harper Business, New York, 1993. Peter DRUCKER: “Post capitalist society”, Harper Business, New York, 1993. Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. Rob CROSS: “Networks in the Knowledge economy” 2003. Rob CROSS: “Networks in the Knowledge economy” 2003. LEIBOLD and al. : “Strategic Management in the Knwoledge economy” 2002. LEIBOLD and al. : “Strategic Management in the Knwoledge economy” 2002. David ROONEY (Australia): “Handbook on the Knowledge economy” 2005. David ROONEY (Australia): “Handbook on the Knowledge economy” 2005.

62. IFL Brussels April 24 2006 Marc Luyckx Ghisi CBA Dean, Zagreb62 Good Books (II) Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin 2004. Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin 2004. Ray ANDERSON: “Mid Course correction” 1998. www.chelseagreen.com (Interface) Ray ANDERSON: “Mid Course correction” 1998. www.chelseagreen.com (Interface) www.chelseagreen.com World Business Academy: www.worldbusiness.org World Business Academy: www.worldbusiness.org www.worldbusiness.org “Neskey” on intangible measurements : www.neskey.com “Neskey” on intangible measurements : www.neskey.com www.neskey.com