1. Virtual Social Networking and its’ Impact on Community Colleges Eileen Smith, M.Ed. Director Product Marketing, Datatel Inc. McLennan Community College PD Day January 9, 2008

2. Agenda Social networkingSocial –What is it? –Social sites –Like interest sites Impact on communication styles Ideas on how McLennan can embrace social networking How Datatel is incorporating social networking

3. Virtual social networking – what is it?

4. where a user can create a profile… and build a personal network that… A social networking site is an online place… connects him or her to other users.

5. Club Penguin MySpace Facebook Linkedin Four Top Social Networking Sites

6. Social Sites - Club Penguin

7. 55% of teens use social networking sites

8. Social Sites – myspace.com

9. Social sites – myspace.com http://www.myspace.com/marshillcollege http://www.myspace.com/edgewoodcollege http://www.myspace.com/harcumcollege http://www.myspace.com/hiramcollege http://www.myspace.com/collegesanduniversities

10. Social Sites - Facebook

11. Social Sites - Linkedin

12. Like interest sites Digg Flickr Traineo Last.fm Blogs SecondLife

13. Like Interest Sites - Digg

14. Like Interests Sites - Flickr

15. Like Interest Sites - Traineo

16. Like Interest Sites - Last.fm

17. Paradise Valley Community College’s Blog

18. An advisor’s blog entry “…Simultaneously as I’m writing this I’m doing advising with a student via instant messaging. … So that I don’t have to have them drive to campus to have the discussion in my office is good for both of us…”

19. Things McLennan can do… Create blogs and have counselors/ or students update them with daily experiences –Tips, latest and greatest information… Highlight faculty blogs on important topics Use blogs to reach other audiences –Counselors –Parents –Businesses

20. How to create a blog

21. A blog in ten minutes or less http://eileensblog-eileen.blogspot.com/

22. Things McLennan can do - SecondLife

23. Use social media Post photos to flickr –Make photo groups and encourage participation by students, alumni, and staff Hold a contest to make the best tour video –Evaluate on authenticity Target and syndicate all content

24. Communication patterns are changing e-mail Texting IMing FACEing Blogging

25. Student’s Experience …

26. The executive experience

27. Prospective student personalizes their experience

28. Prospective student is recognized based on personalization

29. Questions? Eileen Smith eas@datatel.com www.facebook.com: groups – Datatel Eileen Smith blog: http://eileensblog-eileen.blogspot.com/ References: Wikinomics: How Mass Collaboration Changes Everything by Don Tabscott & Anthony Williams Campus Technology – September 2007 SecondLife – the Official Guide