1. Industries Convergence or Market Divergence? Predicting the future of the iPhone by Apple and its competitors.

2. Strategic Profile & Case Analysis Phone Industry before Apple Why ?

3. Market Place Analysis United States – Service Provider rules! Rest of the World

4. Porter’s Five New Entrants Buyer Power Supplier Power Substitutes Industry Rivalry

5. Competitor Analysis Open Handset Alliance (OHA) Google – HTC – Intel - Motorola - Qualcomm - Samsung - LG ‘T-Mobile’ – Nvidia - Wind River Systems Open standards for mobile devices.

6. SWOT STRENGTH Research & Development Marketing Brand Recognition OPPORTUNITIES Mobile Software platform Gaming App Store WEAKNESS One phone Unpredictable demand for services THREATS Competitors group like OHA Conflict between communication technologies

7. Strategic Analysis Iphone 3G SDK - Iphone Software 2.0 Price Applications Revenue Model 3 rd Party

8. Strategy Future Development of Software Platform More features – Gaming

9. IPHONE

10. Thank You