1. Agenda 11:00 am (3D Tech Center, Capra 116) Introduction to 3D at Sony and The Digital Backbone Project Chris Cookson President, Sony Pictures Technologies and Chief Officer 3D Technology Center 3D Technology Center Curriculum and Introduction to 3D Production Buzz Hays Senior Vice President, 3D Technology Center, SCA 3D Shoot Demo Chris Cookson Buzz Hays Digital Intermediate Chris Cookson Tony Beswick Senior Vice President, Operations & Technologies, SPE Pick-up Box Lunches and Depart 11:15 am (3D Tech Center, Capra 116) 11:45 am (Stage 7) 12:00 pm (Colorworks, Stage 6) 12:30 pm (Main Street)

2. Digital Backbone Project Overview ghj / 2010.04a2 Digital Backbone Project Overview Sony Pictures Technologies

3. Digital Backbone Project Overview ghj / 2010.04a3 Why a Digital Backbone?

4. Digital Backbone Project Overview ghj / 2010.04a4 A scalable, flexible and file-based solution is imperative to support new paradigms in entertainment production and distribution. Sony is uniquely positioned to develop, operate and market the solution, which is core to its mission and competitive advantage. Tape Film DailiesEditorialVFXDI Storage Transcoding/File Conversion Conform Digital Master Distribution Master Cinema(DCP) TV(Int’l) IPTVHotel/FlightBlu-ray Memory AcquisitionDigital Production Post Production Distribution (DVP) Digital Internet Media Terrestrial Satellite Home Theater Entertainment DistributionViewing SOA base Workflow/Metadata/Asset Management Market Direction

5. Digital Backbone Project Overview ghj / 2010.04a5 Education/ Training 1 Digital Workflow The Digital Backbone is a seamless infrastructure from content capture through distribution. From Camera Lens to Cellphone Distribution: Output, DIsplay 4 Production: Capture, Creation 2 Post Production: VFX, DI, etc 3

6. Digital Backbone Project Overview ghj / 2010.04a6 DISTRIBUTION BACKBONEPRODUCTION BACKBONE Sony United Implementation Team Sony Pictures Technologies Sony DADC Sony B2B Sony United Implementation Team B2B Solutions Group B2BoA San Jose BPRL Atsugi Cross Functional SPE Team Technologies Columbia Pictures, Screen Gems Television Post Production & Studio Operations Imageworks, Digital Media Group Although the distribution and production segments of the backbone will be integrated, two different implementation approaches will be utilized. Two Implementations, One Backbone

7. Digital Backbone Project Overview ghj / 2010.04a7 Sony Media Backbone Conductor  A media-oriented, SOA-based digital production backbone framework designed to provide flexibility, adaptability, and scalability ■ Automated workflow and process management ■ Real-time activity dashboard monitoring and reporting ■ File movement and management ■ Digital asset management and metadata database  Provides an open architecture ■ Defines and publishes interfaces ■ Creates an “ecosystem”: Encourages third-party development of services, plug-ins, and clients

8. Digital Backbone Project Overview ghj / 2010.04a8 Current SPE Production Backbone Configuration  500 TB disk storage (SAN)  2 PB tape storage  Proprietary software for ingestion, access control, and retrieval of picture files and metadata  Secure network connection (10 Gb/s) to SPE Studio Lot  Secure network connection (1 Gb/s) to external facility (Efilm)