1. Vodafone Portugal | Mario Vaz Broadband for All Strategies for market development – Player´s Vision

2. VDF - Broadband for All What are the main trends in Broadband ? Increasing diversity and quantity of Internet connected devices & speed demand Increasing diversity of Internet Services Increasing need to be connected anytime, anywhere Diverse needs of end users. More customer segments are becoming connected

3. VDF - Broadband for All What are the main barriers for broadband adoption? Availability Affordability Broadband Awareness and Value Diverse needs of end users

4. VDF - Broadband for All How can we overcome the obstcales?

5. VDF - Broadband for All How can we overcome the obstcales? Highly cost effective network solutions that can allow the access to any rural/urban area for any customer!

6. VDF - Broadband for All Complementary/Neutral network technologies (wireline, wireless) that can enable all broadband services for all customers and devices How can we overcome the obstcales?

7. VDF - Broadband for All Network technologies than can meet growing data speed demands and social network revolutions! 350 millions accessed Facebook last year! Portugal had a Grow up of 500k users in 4 months How can we overcome the obstcales?

8. VDF - Broadband for All Affordable & addaptable solutions that can address all customer segments, with different speed/service demands “cutting edge” “Internet literate”“entry level” How can we overcome the obstcales?

9. VDF - Broadband for All Compelling and services differentiation, than can enrich and help people´s life in every situation @ home@mobility… @ Office @Public administrations How can we overcome the obstcales? Education/Health care

10. VDF - Broadband for All How can we overcome the obstcales? “Customized business models”, that can push the demand and can help advance social and economic development Vodafone App Star Contest 100.000€ award

11. VDF - Broadband for All Some examples how that can be done…. Deploy different/complementary technologies to address all the different speed/device needs and extend the broadband coverage 3G/HSXPA, LTE, GSM900, FTTH, WIMAX,etc Network synergies/cooperation among players e.g: Partnerships in Fiber Networks, with differentiation based on services and offers Creating high added value services and applications, stimulating the market demand for broadband service Cooperation on the applications ecosystems Act as incubator, promoting developers community to develop new services

12. Vodafone Portugal | Mario Vaz Broadband for All Strategies for market development – Player´s Vision