2. Welcome 2 Welcome to the first Clip Interactive Partner Webinar. Today’s webinar will focus on music and your app. Agenda Artist Feeds Leveraging Artist Support Artist Campaigns Music Testing Music Discovery Free Music

3. Artist Feed 3 For the first time, stations can: Direct users to exclusive artist feeds Listeners can check out artist’s music, social posts, news, videos, merchandise & more… …without ever leaving your stations app

4. Artist Feed- How it Works 4 Users can tap the rock star icon above the play button to pull up a list of all artist feeds relevant to that station’s format. If the song of an active artist feed is playing, that feed will appear at the top of the list. The remaining feeds will appear below by order of spins.

5. Artist Feed- How it Works 5 Additionally, matched promotions will appear in station feeds. These are matched to the artist’s songs and will redirect users to that artist’s feed.

6. Artist Feed- Messaging 6 That was Sam Smith’s latest hit I’m not the only one. You can see where Sam Smith is touring; watch his music videos and more in our app! Just tap on the rock star icon above the play button to get connected to the artist feeds. Did you know you could learn more about the artists we play right from our app? Just tap on the rock star icon above the play button to search for the artists you love. You can watch music videos, check their tour calendars and connect with them on Facebook, Twitter and Instagram. Ne-Yo is giving away free albums to 100 lucky listeners! Just open your [STATION] app and tap on the rock star icon above the play button. Look for Ne-Yo’s feed, then enter to win your free copy. Enter daily to increase your chances of winning. Good luck! “ ” “ ” “ ” For a copy of our recommended messaging doc, reach out to your Account Services Rep.

7. LEVERAGE ARTIST SUPPORT

8. Leverage Artists To Drive Downloads 8 Miranda Lambert promoted a giveaway for a local station to drive awareness for her upcoming event: Two “sweet spot” passes to the front of the stage for Miranda Lambert’s performance Two VIP Passes to an Austin Webb Meet & Greet BBQ One Parking Pass to the event App Metrics Total Download Link Clicks953 App Downloads573 Conversion Rate60%

9. Leverage Artists To Drive Downloads 9 Artists Spike App Downloads Label campaigns can be valuable when artists mention the app through their social channels and include links to download the apps Artist Social Post

10. ARTIST CAMPAIGN EXAMPLES

11. Campaign Example – Ne-Yo 11 Campaign elements:

12. Campaign Example – Ne-Yo 12 Ne-Yo Album Download Campaign Campaign Performance 100 download codes for Ne-Yo's new album "Non-Fiction” Two week campaign across several stations 360 unique email leads shared with label Open rate by station:

13. Campaign Example – 5SOS 13 5 Seconds Of Summer Lyric Giveaway Campaign Performance Giveaway 5 Seconds of Summer handwritten lyrics 6.6% open rate 28.6% engagement rate 837 engagements, of those 342 were unique

14. Campaign Example – Jason Mraz 14 Jason Mraz Volunteer Ticket Giveaway Campaign Performance 5 winners got the opportunity to volunteer at a community event with Jason Mraz & tickets to see his show Promoted on air & displayed on the station homepage 31.7% engagement rate 410 engagements, of those 272 were unique

15. MUSIC TESTING & DISCOVERY

16. Test new music before you play it on air People love to share their opinions…give them the opportunity to have a say and learn before you spin Receive data on what listeners like Recruit testers or test appointment listening every Monday at 3p to see what listeners think Reverse test which songs listeners want off the air Test New Music Before It Hits The Airwaves 16 *Data available via the Clip Interactive analytics dashboard.

17. New Music Mondays 17 “Every Monday at 3p is ‘New Music Monday” Open the app every Monday from 4-5pm to sample and vote on music you want us to play on our station!”

18. Why Music Testing?? 18 No cost - No focus groups Local/Live environment - Get your listeners opinions as they’re listening Real time responses - See the data as it comes in No guessing Greater confidence

19. Music Discovery– How it Works 19 Radio is the #1 medium for music discovery If You Like/Artist Match Create content that allows listeners to discover new acts similar to the ones they love Opening Acts If you have a big headliner coming to town with an opening act add their content to the feed Local Spotlight Highlight a local band

20. Analytics 20 Song Charts by Format:

21. Analytics 21 Artist Match Results: Impressions Opens Engagements Video Views

22. FREE MUSIC

23. How it Works 23 Our partners are already seeing great engagement and success: Free Music Monday 11% unique open rate 88% Unique engagement rate 728 total downloads Song at 7 16% unique open rate 95% unique engagement rate 3235 total downloads Free Music Scratch Off 29% open rate 31% engagement rate 772 total downloads

24. Radio Music Testing 24 We need a few good stations…. …to test music and be profiled in a publication on the value of testing through your app. Marketing@ClipInteractive.com