1. SMX Madrid 2008 Target Global: Understanding Search Markets Around the World & Targeting US/English Language Regions.

2. The Worldwide Search Engine Landscape & Market Shares

3. United States

4. United Kingdom

6. Western Europe

7. Canada 90%+ Google <10% - Others

8. Mexico / Latin America Overview of the Latin American market (Source - Acronym Media)‏ 549 million people 11 million registered corporations in Latin America. 3 major markets in Latin America; Brazil (17%), Mexico (18%) and Argentina (26% penetration). Latin American Internet usage base is half that of the US. Latin American Search Engine Market Share (page views): Google : 72% Yahoo : 17% MSN : 2% Local Players (eg, Busca Pe in Brasi) : 9%

9. Australia / New Zealand 90%+ Google ~5% Yahoo!7 ~5% NineMSN

10. Israel 90%+ Google 10% - Walla.co.il, Ynet.co.il, nana.co.il, others

11. Regions without Solid Data North Africa Sub-Saharan Africa (except South Africa, where Google is 90%+)‏ Southeast Asia India (but Google is presumed leader)‏

12. Non-Google-Centric Countries

13. China

14. Russia

15. Japan

16. Korea

17. Czech Republic

18. Estonia

19. Universal Geo-Targeting Tactics

20. Host IP Address

21. Domain Extension

22. Registrar Information

23. Address Information This Helps!

24. Language

25. Local Portal / Directory Listings

26. Inbound Link Acquisition

27. Webmaster Tools

28. Geo Meta Tags?

29. Targeting Google-Centric Regions

30. Domain Authority

31. Trusted Links

32. “Sandboxing”

33. Leveraging an Existing Domain vs. Launching New Domains or Subdomains greatsite.com > newgreatsite.com greatsite.com/new > new.greatsite.com

34. Targeting Non-Google Engines

35. Baidu

36. Yandex

37. Naver

38. Yahoo! Japan

39. Local Engines

40. Targeting the United States

41. Competition Levels

42. Spam Detection

43. Link Evaluation

44. Writing Quality, Usability & User Experience

45. Blogging for SEO

46. Social Media Marketing

47. Why Am I Ranking Well In One Engine, But Not Others?

48. Weighting of Links

49. Indexing/Crawl Rate

50. Keyword Usage

51. Valuable vs. “Thin” Content

52. IP/Hosting or Historical Issues

53. Getting Local Results from Anywhere in the World

54. Google Geo Results United States Spain (España)‏ Germany (Deutschland)‏

55. Yahoo! Geo Results

56. MSN Geo Results

57. Thank You. Slides Online at www.seomoz.org/dp/smx-madrid