1. © Expert Decisions Inc.– All rights reserved. 1 1

2. 2 Expert Decisions Inc. was incorporated in Alberta 2003 University of Calgary spin-off company ReleasePlanner™ is a cutting edge platform for optimized product management Based on 2010 US patented technology Has been proven successful with 500+ customer and trial projects Who we are?

3. © Expert Decisions Inc.– All rights reserved. 3 The imbalance in feature usage Almost two thirds of all features are (almost) never used. This implies Wasted development effort Increased maintenance effort Customers overwhelmed from (almost) never) user features. 45% Never19% Rarely 16% Sometimes13% Often 7% Always Question: What would happen if one of the key features was not offered? Should this be changed?  YES How this can be changed:  Apply EDI technology suite! Standish Group Study Reported at XP2002 by Jim Johnson, Chairman

4. © Expert Decisions Inc.– All rights reserved. 4 Our technology suite

5. © Expert Decisions Inc.– All rights reserved. 5 Our tool suite © Expert Decisions Inc.– All rights reserved. 5

6. 6 Developing the right product Systematic process based on - Collective wisdom -Objective data -Power of optimization … in the right way

7. © Expert Decisions Inc.– All rights reserved. 7 How does it work? - Dashboard For the current plan: Which features are in which releases? Which project set-up steps still need to be done? For the current plan: What is the projected excitement of the stakeholders with this plan? Ranking of most controversial features Effort – value profile of all features in consideration

8. © Expert Decisions Inc.– All rights reserved. 8 Customer needs analysis & collective prioritization

9. © Expert Decisions Inc.– All rights reserved. 9 Feature priority and disagreement analysis - What feature are most attractive? - What features are least attractive? - What features are most controversial? - What feature are least controversial?

10. © Expert Decisions Inc.– All rights reserved. 10 Most controversial features – Where to focus your discussion For a given feature: Spider graph with priorities assigned by stakeholders

11. © Expert Decisions Inc.– All rights reserved. 11 Optimized product planning

12. © Expert Decisions Inc.– All rights reserved. 12 Where the data comes from? Import and export of data from synchronization to issue management system JIRA or equivalent

13. © Expert Decisions Inc.– All rights reserved. 13 How does the optimized plan looks like? For the two upcoming releases, all the features involved per release as well as their assumed effort consumption are shown (visible from mouse-over)

14. © Expert Decisions Inc.– All rights reserved. 14 How much will stakeholders like your plan? Profile of projected excitement of stakeholders with the given plan

15. © Expert Decisions Inc.– All rights reserved. 15 Product evaluation

16. © Expert Decisions Inc.– All rights reserved. 16 How much do stakeholders like the proposed features? Prioritization of features per criterion. Display of features with simular priority

17. © Expert Decisions Inc.– All rights reserved. 17 Subscription-based services for: Unique Selling Proposition of ReleasePlanner™ 2.0 in the context of Analytical Product Management: WHY EDI? - WHAT DO WE OFFER? Offering optimized and diversified planning alternatives Consideration of quality criteria as part of the planning Integration of operational and strategic planning Comprehensive support of re-planning (both operational and strategic) Risk analysis capabilities Ability to accommodate many types of complex logical dependencies

18. © Expert Decisions Inc.– All rights reserved. 18 Intelligent Surveying: Stakeholder (including customers, users, sales representatives, managers) based prioritization of (future) features, ideas, projects, services, cost drivers, processes, architectures and more. Prioritization of defects. Feature elicitation and discussion. Retrospective evaluation: – How frequently have existing features been used? – Have the features increase customers’ satisfaction? All types of analytics such as: criticality, variance when comparing between groups of features, groups of stakeholders. Consensus building: Which features have high versus low consensus? Effort Estimation: Stakeholder/Expert-based estimation (based on 3-point estimates). Monitoring: Monitoring of projects (e.g., status of feature implementation). Use case scenarios VeryBestChoice Light - 1/2

19. © Expert Decisions Inc.– All rights reserved. 19 “ Principle 1 of change for gaining competitive advantage in the era of smart: Decisions will be based not on “gut instinct,” but on predictive analytics. “ “ Principle 1 of change for gaining competitive advantage in the era of smart: Decisions will be based not on “gut instinct,” but on predictive analytics. “ Use case scenarios VeryBestChoice Light - 2/2 Ginni Rometty, Chairman President and CEO IBM, 2013

20. © Expert Decisions Inc.– All rights reserved. 20 Resource optimized product and service road-mapping Release planning for management of technical debt Release planning in consideration of complex feature dependencies Release planning in consideration of quality criteria Issue management and optimization with compatibility to JIRA Optimized user excitement analysis Release planning for multiple products Optimized features for sprints in Scrum Better sprints and releases from interactive optimization Cyclic re-planning to accommodate change in features and other project parameters Pro-active risk analysis for making release decisions Interactive optimization Use case scenario ReleasePlanner TM

21. © Expert Decisions Inc.– All rights reserved. 21 Developing the right product = Essence of business success! Decisions need to be based on objective data and transparent rules Pro-active rather than reactive mode of operation! Many features implemented get almost never used Features expected from the user are not offered Treating feature dependencies can be tedious and time consuming Optimized response to changed market or resource conditions Convince others by justifying your plan Plans generated to not make optimal usage of resources available Why this is important?

22. © Expert Decisions Inc.– All rights reserved. 22 Guenther Ruhe 403-608-1180 ruhe@expertdecisions.com Questions Contact: © Expert Decisions Inc.– All rights reserved. 22