1. Top International Markets for Native American Tourism Ron Erdmann U.S. Department of Commerce International Trade Administration National Travel & Tourism Office September 2015

2. We Serve as the National Tourism Office… …by advancing policies and programs that strengthen economic development and export opportunities. Publications Research Industry Relations Travel Promotion Act Policy http://travel.trade.gov

3. 3 U.S. Department Of Commerce International Trade Administration Tourism Resources NATIONAL TRAVEL & TOURISM OFFICE Office of Domestic Operations Over 100 U.S. Offices Foreign Commercial Service Over 120 Offices in 70 Countries http://export.gov/industry/travel/index.asp http://trade.gov/cs/ http:// travel.trade.gov

4. Market Develop Cooperator Program (MDCP) The Cooperator Program provides financial and technical assistance from ITA to support projects that enhance the global competitiveness of U.S. industries. Partnership with ITA and non-profit industry groups like trade associations and chambers of commerce. Industry Groups pledge to pay a minimum of two- thirds of the project costs on sustainable projects Award Limits: $500,000. Awards up to 3 years Announcements usually made in Feb./March each year.

5. 5 Travel Trends to the U.S.

6. U.S. Visitors & Spending(1999-2014 p ) (p) Preliminary, subject to future revisions. Sources:Department of Commerce, National Travel and Tourism Office; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.

7. Origin Country Travel Receipts Passenger Fare Receipts Total Travel Receipts 2013/ 2014 % change Canada$22.2$5.0$27.2-2% China$21.1$2.6$23.813% Mexico$15.5$3.8$19.37% Japan$12.2$5.1$17.3-2% United Kingdom$10.1$3.2$13.20% Brazil$9.6$3.4$13.05% India$7.8$1.8$9.67% South Korea$7.6$0.2$7.810% Germany$5.6$1.8$7.42% Australia$5.3$0.8$6.1-10% Total Travel Exports$177.0$43.7$220.63% Top Preliminary Travel & Tourism Export Markets 2014 in $ Billions Record year for travel exports

8. Top Origin Markets for International Travelers to the U.S. 2014 * International travelers include all countries generating visitors to the U.S. ** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S. RankMarket of OriginVisitors (000)% change --Total Arrivals *74,7577% --Overseas Arrivals **34,4197% 1Canada23,003-2% 2Mexico17,33419% 3United Kingdom3,9734% 4Japan3,579-4% 5Brazil2,26410% 6China (PRC)2,18821% 7Germany1,9693% 8France1,6258% 9Republic of Korea1,4507%

9. Forecast for International Travel to the United States

10. 2014 Actual Arrivals & Short-Term Forecast Inbound Travel to the U.S. Visitor Origin2014 (000) % Change 2015 (000) % Change 2016 (000) % Change Total Visitors74,7577%77,5634%80,8274% Overseas34,4197%35,6083%37,5175% Canada23,003-2%23,2331%23,4651% Mexico17,33419%18,7218%19,8456% United Kingdom3,9734%4,1324%4,2563% Japan3,579-4%3,472-3%3,4720% Brazil2,26410%2,3775%2,4724% China2,18821%2,62620%3,09918% Germany1,9693%1,9690%2,0082% France1,6258%1,6904%1,7574%

11. 11 Visitation Estimates & Traveler Characteristics of Overseas Travelers to American Indian Communities

12. Trends in Total Overseas Visitors to American Indian Communities (1996-2014) In 000s Overseas includes all countries except Canada & Mexico

13. 13 Visiting American Indian Communities: Regions of Origin 2013 vs. 2014 * Overseas includes all countries except Canada & Mexico

14. 14 Visiting American Indian Communities: Country of Origin 2013 vs. 2014

15. 15 Selected Key Traveler Characteristics Overseas Visitors to the USA compared to Visitors to American Indian Communities 2014

16. Overseas Travelers To Native American Sites - Top Ports Los Angeles (LAX) - 25% New York (JFK) – 15% San Francisco (SFO) – 9% Miami (MIA) – 9% Newark (EWR) – 4% Chicago (ORD) – 4% Honolulu (HNL) – 3% Atlanta (ATL) – 3% Guam (GUM) – 3% Top Ports Of Entry by Overseas Travelers to the U.S. & Native American Sites – 2014 New York (JFK) – 18% Miami (MIA) – 14% Los Angeles (LAX) – 11% Honolulu (HNL) - 7% Newark (EWR) - 6% San Francisco (SFO) - 6% Chicago (ORD) - 5% Agana, Guam (GUM) - 3% Orlando (MCO) - 3% All Overseas Travelers To the U.S. - Top Ports

17. 17 Transportation Used by Overseas Visitors to the USA compared to Visitors to American Indian Communities 2014

18. Overseas Travelers To Native American Sites - State Visited* California (47%) Nevada (43%) New York (32%) Arizona (19%) Florida (17%) Utah (13%) Hawaii (7%) Texas Massachusetts Illinois Colorado Washington State Top States Visited by Overseas Travelers to the U.S. & Native American Sites – 2014 All Overseas Travelers To the U.S. - State Visited * Note: trip information is collected separately for destinations visited while in the U.S. and activities. Thus, visitors to a state may not have visited a Native American site in that state. New York (29%) Florida (25%) California (21%) Hawaiian Islands (9%) Nevada (9%) Texas (5%) Massachusetts (4%) Illinois (4%) Guam (4%) Pennsylvania (3%) New Jersey (3%)

19. 19 Activity Participation Overseas Visitors to the USA compared to Visitors to American Indian Communities 2014 * New Activity categories starting in 2012

20. The Quickest Way to U.S. International Tourism Information: http://travel.trade.gov/ Includes International Travel Research Online Order, read, download & print the latest statistics on international travel to and from the U.S. All of the latest summary tables highlighting specific tourism trends More than 30 plus market and regional profiles available Forecast of international travelers to the U.S. through 2020 Information on NTTO’s eight ongoing market analysis (research) programs Updated monthly statistics on arrivals and departures Late-breaking TI News announcements and information releases Links and information on the Commerce, Commercial Service Travel & Tourism Team in the USA & Abroad Links to other organizations in the travel industry Sign up for TINews, NTTO’s FREE news service, for the latest in tourism industry news and program updates