1. Measure 39 Public Transport Promotion Campaign 13.6.2012 Katerina Oktabcova Usti nad Labem Municipality

2. Measure 39 Background and Objectives Increasing number of personal vehicles and related rising negative impacts on the city environment Measure objective: Analyse needs of PT passengers Reveal deficits in current PT services and design improvements Present benefits of public transport Encourage greater take-up of urban PT

3. Measure 39 Measure overview Tasks 11.4.5 Understanding PT Users –Finished in M19 –RTD task –Research study of behavior and needs of actual and potential public transport users in the city 4.14 PT Promotion Campaign –Launched in M41 –DEMO task –Implementation of a public campaign promoting urban public transportation

4. Measure 39 Task 11.4.5 – Understanding PT users Overview of PT services in the city Survey of PT usage and coverage transport volumes, directional relations and transfer links for all lines – buses and trolleybuses Identification of problems and recommendation for improvements submitted to PT Company of UL Optimisation of the PT Company Survey of public opinion on provided services Thematic fields: PT usage, payment methods, serviceability of the city, cleanliness and attractiveness, safety, accessibility, modal split, provision of information and required improvements Questioners in PT vehicles and on stations Number of passengers transported by PT per day LineWednesdaySaturdaySunday 21285756 3748448193958 4703123100 5761420151949 6563270168 780200 918281153832 111229466025143 122442845722 13292613761064 1413000 151186484349 174381586516 1899900 192565631494 261665553 511011467415038 52833144243285 539480388138 541152969904816 55963363884282 561328773465321 57939350074571 58247200 59160100 602011997067216 62214920111593 101178250107 10211710788 10313111 Total144 62768 38551 860

5. Measure 39 Public events Workshops with students and seniors Exhibitions (history and development of PT in the city) Competitions (promotional video, history of PT) Training activities (training bus for children, education materials for traffic court) Promotion in local media Promotional PT vehicles with free WIFI 4.14 - PT Promotion Campaign

6. Measure 39

7. PT information brochures General information Information about touristic lines Information about night lines Information about PT in the city centre Information about barrier-free access routes to PT Promotional materials Leaflets, school time-tables, colouring books and other graphical materials with PT theme Promotion in local media and through website

8. Measure 39 Results Recommendations for Improvements Overview of shortcomings and required improvements submitted to the PT Company (missing information, missing equipment at stations, poorly marked stations, neglected maintenance, advertisings covering view from windows) Majority of PT connections in the city optimised Identified and promoted positive efforts of the PT Company Pavement kerbs shaped to reach boarding edge of a PT vehicle to enable smooth access Improving provision of information – in vehicles, at selling points, on stations Gradually improving equipment Public campaign helped to improve image of local PT

9. Measure 39 Budget and costs Purchases: Promotional materials for the campaign –Brochures –Training materials –Awards for competitions (PT vouchers, camera) –CIVITAS gifts (diaries, bags) –Wi-Fi and promotional design for 2 PT vehicles –TV spots –Budget 17 000€ –Actual costscca 15 000€

10. Measure 39 Evaluation Assessment of indicators: Data for indicators gathered before (2009/2010) and after campaign implementation (2012) Questioners distributed to residents and available at public offices, on the city website and in local newspaper Results and proposals for improvements delivered to the PT Company  Awareness level: positive response before 46%, after 49%, result +3%  Acceptance level: positive response before 50%, after 51%, result +1% No.TargetRating 13 - Awareness level 25 %  14 - Acceptamce level 25 %  NA = Not AssessedO = Not Achieved  = Substantially achieved (at least 50%)  = Achieved in full  = Exceeded

11. Measure 39 Event Date Location Speaker Thank you! Katerina Oktabcova CIVITAS Archimedes Ústí nad Labem Municipality katerina.oktabcova@mag-ul.cz www.usti-nad-labem.cz/civitas