1. KOMUNIKASI DLM ORGANISASI
HI-MEETING 1
KOC 3433
KOMUNIKASI DLM ORGANISASI By
Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge)
Director, Centre of Entrepreneurial Development & Graduate Marketability (CEM)
Assoc. Prof. in Corporate & Organizational Communication

2. Knowing You, Knowing Me Academic Professional
PhD in Professionalisation of Corporate Communication (CARDIFF,)
AMDP in Advanced Management
(HARVARD)
PDE in Entrepreneurship
(CAMBRIDGE)
Master of Organizational Communication (UPM)
BA in Communication (Public Relations) (UKM)
Director,
Centre of Entrepreneurial Development &
Graduate Marketability (CEM), UPM
Deputy Director,
Centre of Entrepreneurship Innovation & Student Development, UPM
Panel Expert Review,
Malaysian Qualification Agency (MQA)
President,
Cambridge Association of Malaysian
Entrepreneurial Consultants (CAME)
Member ,
European Public Relations Education & Research Association, Germany.
Member,
International Association of Corporate Marketing Studies, United Kingdom

3. LET’S TALK! Speak/text to me at 0192373973 Log on to Like me at
Step into my
office at
FBMK or CEM
Speak/text to
me at
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Zulhamri Abdullah

4. SINOPSIS KURSUS
Kursus ini meliputi konsep-konsep komunikasi; konsep organisasi; komunikasi formal dan tidak formal dalam organisasi; halangan-halangan komunikasi dalam organisasi; amalan-amalan dan aktiviti-aktiviti dalam organisasi.

5. Learning Outcomes
menghuraikan konsep dan falsafah komunikasi dalam organisasi (C4)
merungkai masalah yang dihadapi dalam komunikasi keorganisasian (P4)
menghasilkan strategi komunikasi untuk penyelesaian masalah organisasi (A3)
mencari dan mengurus maklumat yang sesuai untuk amalan komunikasi keorganisasian (CS, LL)

6. Topik kursus
Unit 1 Konsep Komunikasi Unit 2 Konsep Organisasi Unit 3 Teori Pengurusan dan Komunikasi Unit 4 Komunikasi dan Kepimpinan Unit 5 Komunikasi Formal dalam Organisasi Unit 6 Komunikasi Tak Formal dalam Organisasi Unit 7 Halangan Komunikasi dalam Organisasi Unit 8 Amalan Komunikasi dalam Organisasi

7. EVALUATION (PJJ) Assignment 1 20% Assignment 2 30% MID TERM EXAM 20%
FINAL EXAM 30%
Note: Attendance is compulsory (80% requirement)

8. EXAMINATION MID-TERM EXAM: FINAL EXAM: OBJECTIVE/SUBJECTIVE
Recall questions; multiple choices; true & false
The question based on understanding, reasoning, application, and synthesis.
General knowledge is strongly needed

9. REFERENCES
Adler, R. B., And Elmhorst, J. M. (2006). Communication At Work: Principles And Practices For Business And The Professions. 9th Ed. New York: Mcgraw-Hill.
Miller, K. (2008). Organizational Communication Approaches And Processes. 4th Ed. Belmont: Wadsworth.
Pamela S. S-Z., (2008). Fundamentals Of Organizational Communication: Knowledge, Sensitivity, Skills, Values. Boston: Allyn
Richmond, V. P., Mccroskey, J. C., And Mccroskey, L. L. (2008). Organizational Communication For Survival: Making Work, Work. 3rd Ed. Boston: Allyn
Tourish, D. (2005). Key Issues In Organizational Communication. London: Routledge.

10. NOTA TAMBAHAN Gaya Penulisan DBP
(sila rujuk Gaya Dewan Edisi Ketiga, Dewan Bahasa dan Pustaka)
Gaya Penulisan APA

11. TUGASAN 1 (20%) Nyatakan definasi komunikasi
Nyatakan definasi organisasi
Nyatakan 11 ciri UNSUR-UNSUR KOMUNIKASI 
Huraikan bagaimana unsur-unsur komunikasi tersebut digunakan dalam sesebuah organisasi

12. TUGASAN 2 (30%)
Pelajar diminta membuat artikel mengenai Kemahiran Komunikasi dalam Organisasi.
Setiap kumpulan harus memilih SATU organisasi sahaja samada swasta atau awam.
Kandungan tugasan 2:
Pengenalan
Informasi tentang organisasi: latar belakang, produk/perkhidmatan, kejayaan
Asas kemahiran insaniah – KEMAHIRAN KOMUNIKASI DLM ORGANISASI
Halangan-halangan dalam komunikasi
Kaedah & teknik kemahiran berkomunikasi
Penilaian kemahiran berkomunikasi
Kesimpulan
Rujukan

13. Nota:
Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan)
Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja.
Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.

14. Keterangan Tugasan
- Tugasan tersebut mestilah disediakan oleh pelajar dan perlu diserahkan pada waktu yang telah ditetapkan: Tugasan 1: Minggu 5 Tugasan 2: Minggu 10 - Markah akan ditolak bagi penghantaran tugasan yang lewat

15. DESCRIPTION OF ASSIGNMENTS
GROUP ASSIGNMENT: SMALL GROUP PROJECT/SEMINAR
A must have:
– Academic writing : technical text – author/year (e.g. journal article); footnotes (optional)
- References (APA system/equiv.); the more references you have, the more credible the text you produce. (Sources: journal articles; books etc)
- 12 ‘Times’ font; double spacing; A4 paper (refer to Piagam Projek).

16. Example:
In Malaysia and Singapore, communication campaigns have always been aligned with ‘intercultural harmony’ (Sriramesh & Vercic, 2003).
A case study by Cummings and DeSanto (2002) revealed that in the 1960s, the International Public Relations Group of Companies failed to convince their local and national clients in Asia, especially in Japan.
Technical/science text NOT in ‘short form’; ‘bhs pasar’; story/’cerpen’
Paraphrase the sentences NOT copy

17. ASSIGNMENT MARKING SCHEME
Assignments will be assessed based on four key criteria (COPS) as follows:
Marking Criteria Marks
1. Content 30
2. Organization 30
3. Presentation
4. Style
Total: %

18. ASSIGNMENT MARKING SCHEME(2)
Content
Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant
supporting academic materials and real world examples; and excellent use of direct quotations.
Organization
Great mapping strategy guiding the readers; a clear introduction including a thesis
statement (main ideas/key points); a main body clearly divided into sections; and
excellent use of sub-headings and linking devices.
Presentation
Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, &
overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical
structures; and able to demonstrate appropriate length with excellent spelling and punctuation.
Style
Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high
quality and innovation; and overall consistency of the style addressed throughout.

19. CONTACT DETAIL
*Consultation hours: TUE PM (preferably by appointment)
Room no: B 029, Com Dept., FBMK
Room CEM* (often here)
TEL: / *
Hp: (Text only: Call if urgent)
* or
Online
My facebook
Putra LMS

20. LECTURE NOTES Unit 1 Mengenali Komunikasi Apa itu komunikasi
Unsur-unsur dalam proses komunikasi
Klasifikasi komunikasi
Unit 2 Mengenali Organisasi
Apa itu organisasi
Ciri-ciri organisasi
Struktur organisasi
Prinsip-prinsip organisasi
Peranan dan fungsi organisasi
Pengertian komunikasi dalam organisasi

21. LECTURE NOTES Unit 3 Teori Pengurusan dan Komunikasi
Era pengurusan klasik
Era Pengurusan perhubungan manusia
Era pengurusan sumber manusia
Unit 4 Komunikasi dan Kepimpinan
Pengertian kepimpinan
Konsep kecekapan dan keberkesanan
Segitiga keberkesanan komunikasi
Ciri-ciri pemimpin
Gaya kepimpinan

22. LECTURE NOTES Unit 5 Komunikasi Formal dalam Organisasi
5.1 Komunikasi ke bawah
5.2 Komunikasi ke atas
5.3 Komunikasi mendatar
Unit 6 Komunikasi Tidak Formal dalam Organisasi
6.1 Grapevine
6.2 Jaringan komunikasi

23. LECTURE NOTES Unit 7 Halangan Komunikasi dalam Organisasi
7.1 Kerosakan maklumat
7.2 Bebanan komunikasi
Unit 8 Amalan Komunikasi dalam Organisasi
8.1 Pembentangan lisan
8.2 Pengendalian mesyuarat/perbincangan
8.3 Penulisan minit mesyuarat
8.4 Penulisan laporan
8.5 Penulisan memo/surat pekeliling
8.6 Perbualan telefon/

24. THANK YOU FOR LISTENING!
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