1. Media Advertising

2. My Expectations QUESTION EVERYTHING I SAY …well, not everything…but you know what I mean…I hope… Listen while the teacher is talking Listen while other students are talking Put up your hand if you would like to speak Be reliable Respect others at all times Use appropriate language

3. Media What we’ve covered… That we are influenced by the media That we have to question if we trust media sources That we make the media Did you know you burn more calories sleeping than watching TV

4. What you wanted to learn more about Jobs in the media… http://www.bbc.co.uk/news/in-pictures- 12997126 http://www.bbc.co.uk/news/in-pictures- 12997126 Propaganda and how the public can be manipulated by the media… http://en.wikipedia.org/wiki/Media_manipula tion http://en.wikipedia.org/wiki/Media_manipula tion

5. Advertising What does Advertising mean to you? Sales? Branding?

6. Charity? Charities use advertising in the same way businesses do…..

7. Sometimes advertising isn’t about the ££££££ It’s about changing the way we think…

8. If we are the media.. Then we have the power to make changes We can represent the world around us in a million different ways… let’s make them positive…. You are the next generation…

10. Advertising Challenge How can we reverse others perceptions? Your Enterprise Project… You are going to change people perceptions of The City of Leicester College You’ll be making a school prospectus All of the entries will be judged, and the best Year 9 entry will win.

11. The City of Leicester College What are the negatives and the positives about our school? What media channels do you wish to use? Facebook? Twitter Video? PP Presentation film? Blogs? A mixture of all? Did you know that the first MTV video played was 'Video killed the radio star' by the Buggles

12. Taking control of media…. Create a media campaign project on how you can change perceptions about TCOLC During the break, you are to create a plan of what you want to do. With your plan, create a 200-500 word report on why you think parents should send their children to TCOLC…and why you think other young people should come here.

13. Learning Objectives Have we met….. To what extent….