1. Practical Applications of Social Networking Technologies

2. “Social media is an ingredient, not an entree.”

3. It’s no longer a bandwagon; it’s expected

4. It’s not a fad

5. Iran Election Tweets: New Journalism?

6. Advantages of Available Media Unmediated access to potentially large audience Cheap, but may require significant integration Offers potential of significant audience interaction

7. Disadvantages of Available Media Largest sites (Facebook, MySpace) frequently blocked from government networks Agency cedes some control over page content Some uncertainty about intellectual property rights Requires staff commitment Fluid “best practices”

8. Deeper Implications

9. How do we serve ourselves in this new medium?

10. Do we need one-way or two-way communication?

11. How do we balance rapid response & our credibility?

12. How do we relinquish control of our web sites & keep them appropriate and responsible?

13. How do we keep our message clear in a sea of content we can’t control?

14. KDOT’s Communication Assets

15. E-mail

20. Insert REPLAY

22. Lessons Learned Apply the same level of scrutiny to how you post things as you do to what you post Be patient Online outreach requires the same careful preparation & lead-time as conventional outreach Assets must be deliberate & offer huge rewards Start slow with no promised schedule, but start today Go beyond standard materials in new platforms

23. Looking Forward Apply the same level of scrutiny to how you post things as you do to what you post Be patient Work to avoid transparency creating barriers to discussion Message don’t change, but platforms allow fresh approaches

25. Questions Julie Lorenz jlorenz@ksdot.org Patrick Quinn pquinn@ksdot.org