Presentation on theme: "Best Content Strategies for Your Library’s Social Media Sites Shon Christy - Proximity Marketing Andrew Sanderbeck - PCI Webinars."— Presentation transcript:
Best Content Strategies for Your Library’s Social Media Sites Shon Christy - Proximity Marketing Andrew Sanderbeck - PCI Webinars
“We’re living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.” Pete Cashmore Founder, Mashable
How DO WE GRAB ATTENTION? Latest Statistics 3 Keys for IMPACT Platforms Facebook Twitter Instagram Pinterest
Social by the numbers 73% of Internet Users Majority of 18-64 year olds Key Demographic Breakdowns all Participate
Social by the numbers Fastest Growing - 50-64 Largest Audience -18-29 All growing!!
Social by the numbers
"A brand is no longer what we tell the customer it is - it is what customers tell each other it is." Scott Cook - Intuit