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Best Content Strategies for Your Library’s Social Media Sites Shon Christy - Proximity Marketing Andrew Sanderbeck - PCI Webinars.

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Presentation on theme: "Best Content Strategies for Your Library’s Social Media Sites Shon Christy - Proximity Marketing Andrew Sanderbeck - PCI Webinars."— Presentation transcript:

1 Best Content Strategies for Your Library’s Social Media Sites Shon Christy - Proximity Marketing Andrew Sanderbeck - PCI Webinars

2 “We’re living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.” Pete Cashmore Founder, Mashable

3 How DO WE GRAB ATTENTION? Latest Statistics 3 Keys for IMPACT Platforms Facebook Twitter Instagram Pinterest

4 Social by the numbers 73% of Internet Users Majority of year olds Key Demographic Breakdowns all Participate

5 Social by the numbers Fastest Growing Largest Audience All growing!!

6 Social by the numbers

7 "A brand is no longer what we tell the customer it is - it is what customers tell each other it is." Scott Cook - Intuit

8 3 keys for impact Makeup Message Management

9 Makeup Visually Appealing Brand Congruence Complete Profile

10 Message PASSION is the gasoline of social media Tell your story Go-Giver Mentality Its not about you

11 Message A tale of 2 Pages

12

13 Message Paid Ads Build Audience Post Engagement Clicks to Website Event Signups

14 MANAGEMENT Have a Strategy 1 Person Accountable Post Regularly Utilize Tools Monitor Results Managing Complaints “Social Media Doesn’t Create Negativity......It Uncovers It.”

15 Management What is the Purpose? Increase Foot Traffic Show Expertise Drive Web Traffic Increase Visibility Be a Resource Showcase Involvement

16 Management Social Media is an ingredient, not an entree Part of a Multifaceted Plan Promote - Print, On Premise, Signature, Direct Mail, Campaigns

17 Platforms

18 FACEBOOK Business Profile vs. Personal Profile Scheduling Contests Analytics

19 Twitter 140 Characters # - :P Realtime Communication Reply - Retweet - Favorite Follow - Follow Back

20 Instagram Highlight: Books Events Buildings Staff City

21 Pinterest Organizational and Personal Pages Create Pins and Link Create Boards - Craft Ideas, Events, Book of the Day, Birthday Party Ideas Like and Share Pins & Boards Link Back to Website

22 Attention = currency HOW ARE YOU GOING GET MORE? Makeup Messaging Management

23 Contact:


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