2. European Building Paints “In a diverse market, the common determinant of future success will be the ability of companies to adapt and innovate in response to the complex dynamics of the market and anticipated future trends” Richard Stephens Programme Manager Frost & Sullivan

3. Key Findings Low prices and high costs decrease profit margins and drive further consolidation Consolidation of distributors and construction players leads to greater discounting Importance of branding requires high- profile promotional support

4. Key content Impact of demand trends across all sectors of the market and on volume, value and pricing trends. Analysis of strategic positioning of major players and assessment of key target audience and paths to the market in each European country.

5. Who would benefit from this report? Sales Departments Align Sales Force to Customer Needs Define Required Support Services Determine The Most Effective Pricing Strategy Marketing Departments Develop Branding and Multi- brand Strategies Identify Niche Markets and Key Distribution Channels Assess Suitable Product and Support Service Portfolio Research Department Identify Areas for New Product Development and Innovation Monitor Competitor Activities and Products All Departments Monitor Positioning and Competitor Strategies Understand drivers for Mergers, Acquisitions and Joint Ventures

6. Featured Companies Akzo Nobel Alcro-Beckers CIN DAW Dyrup ICI Paints Jotun Lafarge Peintures SigmaKalon Tikkurila Group

7. What to do next For more information Call 44 (0) 1865 398662 or email enquiries@fs-europe.com